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How To Maximise Your YouTube Exposure In Six Simple Steps

Michelle Dale - Wednesday, August 10, 2011

On “Aug 11, 2010″ I opened a YouTube account with the hope of starting out in the world of video blogging – it’s now a year almost to the day as I’m posting this. At the time I was inspired by Gideon Shalwick’s Rapid Video Blogging ebook, and decided that I would have to give it a go! This report was very timely as I was launching a brand new blog, this one in fact, and I was keen to learn if YouTube really could impact my coverage and spread the word about my new project. Here is what I have learnt about YouTube in a relatively short period of time, you can call me a newbie, as all I am armed with is in here and on my channel.

Here are my channel stats as of today, Wednesday 10th August 2011:

  • Subscribers 474
  • Friends 1857
  • Views 26,040
  • Channel Comments 167

Just a quick bonus tip — If you have a channel, and you’re serious about this video marketing game, then purchase a .tv domain, I have mine as VALive.tv — it’s so much easier for people to remember this for the YouTube channel URL’s.

Tips For Your Channel

Get yourself a proper background.

I opted for a very striking ‘in your face’ colourful background, because I wanted to be memorable. My blog is fairly bland in comparison. This may have impacted my results more than if I used a generic background. I also added information to my background, you could try adding a website URL or social media ID’s, really anything that will give people a potential journey they can take to find you elsewhere.

Fill in your details and add links.

In the left sidebar, you can add and edit details, do fill this in, tell people who you are, it’s not doing anything left blank. Add links and even contact details depending on your business, especially if you’re a virtual assistant. Do the same on the actual videos, add specific links and information relating to the post, or places where you want your traffic to go, for example:

  • Check out more posts on the VA live Blog http://virtualassistant-live.com
  • The VA Business – FREE eBook no opt-in required http://virtualassistant-live.com/the-virtually-anywhere-business/
  • For everything you need to create and develop a successful virtual assistant business http://www.thevaapprentice.com
  • For support in your virtual business please visit http://www.thevapassport.com


Subscribe to other peoples channels and leave comments, get yourself out there, friend people, just say hello in public, you’ll need to spend several hours doing this, but you can always hire a virtual assistant to cover this element for you.

Tips For Your Videos

Add a video intro to your video.

A short piece of footage with a logo, or company name, or your name, this is so your brand can be carried through on everything you do, plus it adds a bit more interest and can make a video look so much more professional. I often gets comments about my intro, so it doesn’t go unnoticed.

Static Ending Slide.

You have people’s attention, so add a static end slide, for about 10 seconds advertising something, it could be a website, social media, group or other link, along with a brief message, such as, “To find out more, please visit xyz.com.” I have only recently started doing this, and I wish I had done it sooner. You can also interchange your advert, different sites for different videos so it has more context.

Text Overlay.

Add a text banner with a message and/or URL directing people to your website or social media. Keep it on there throughout the video, I put my blog and YouTube channel URL on mine, you can also change the message on different videos.

So that concludes my very simple tips that can make all the difference to your video marketing, and for those of you who have not yet got into video marketing, try it, from my experience, it’s great fun once you lose the camera fright.

For a video tutorial on how I edit my VA-Live videos, please join us in The VA Passport.

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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