So as WordPress is such a competitive service offering, how do you get the client to choose your WordPress services?
Well, of course other than your charismatic personality and natural ability to charm the pot of gold off a leprechaun, you can add a little something extra – using that ‘good old-fashioned’ staple in any online services business – Outstanding Customer Service!
We Don’t Sell, We Help…
Here is a quick reminder – A while back in the archives, you’ll find a post entitled, “How I made a 6 Figure Business Without Selling Anything”
In hindsight, the post doesn’t really do the concept any justice, and if you want people to purchase any of your services, you just have to really give a lot of consideration to things you can tag on that would really help people… So it doesn’t become ‘just’ a service, it becomes an experience. Anyway, that subject is for another blog post I think! Back to rockin’ your WordPress services!
Here’s What I Set Up To Make My WordPress Services For Potential Clients A No Brainer.
You need to offer aftercare/support, show the client you’ve got their back. I have a lot of conversations with solopreneurs who want the ability to update their website themselves, have no experience, and wonder how they’ll cope after they get their site. This is a very real problem, and I have a solution.
Offer A WordPress Training Centre.
Here is what you need to do step-by-step to remedy this issue, and provide a solution to your clients, before they have even told you what the problem is. You offer a WordPress Training Centre, and this is SO much easier than it sounds.
Item 1 – Tutorial Videos
You need some high quality tutorial videos, showing people the basics of how to update their website in a very step-by-step fashion. Now you could go the long way around and create these videos yourself, or you could invest in some high quality tutorial videos.
You can purchase these videos under a partner label and you’ll have permission to add them to a secure area of your website.
If you would like to preview the videos, they are a part of my membership site TheVAPassport.com, simply login and checkout “Terminal 2 Wordpress Training″ – If you’re not a member you can sign up, and have a quick look at the videos to see what you think before you jump in and buy them from WP101, but they are excellent I assure you.
Item 2 – Secure Area
Next you need a secure area to set these videos up in. I have placed them on my main website VirtualMissFriday.co.uk which is built in Adobe Business Catalyst, you can create individual pages for each video (like I did in The VA Passport members site) or you can simply add them to one page. I kept it simple on my own client training centre at VirtualMissFriday.co.uk and added the videos to a single page. If you want to do it like me, you’ll then need to set up a secure zone in Adobe Business Catalyst, assign the page (or pages) and then create a login page. Voila! In literally no time at all, because it’s a built in system, you can have a training centre ready for your clients.
By setting up the training centre using my method, you’ll have nothing to install, a complete secure server with an easy to set up and use client login area, and nothing to plugin or fiddle around with, you can have it ready within a couple of hours. If you would like to learn how to set a Training Centre up like mine, step-by-step, there is a video tutorial in my membership site TheVAPassport.com which goes live tomorrow, the 1st of February.
And there you have it! Instant value added services and customer support that you could set up in no time at all…