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Everything You Want To Know About Choosing Your Best Online Services

Michelle Dale - Thursday, August 22, 2013



If I had a Euro for every time a colleague asked me, "What are the best services to offer in my online business?" - I think I'd have enough money to buy a small yacht by now, and retire on it :-) The answer to this question is actually very simple and not simple at the same time, so today I'm going to spill all the beans on this subject, using your most frequently asked questions.

Does Size Matter?

The first part of this topic I'd like to address is, "Does size matter?" as in, does the number of services you offer matter? In essence no, I know from experience in my own business that having a variety of different services has served me very well, but that's not the same for everyone.

The size of the list of services is not important, what is important is that you enjoy them and you do them very, very (very) well. My mantra is and will always be that you could have a successful VA business only providing one service, if that's all your confident at. So first of all don't worry about the "volume" or "variety" of services so much, it's not as important as making sure that you do them extremely well.

What About The Things I Can't Do?

You'll struggle to develop a successful business when you focus on what you feel you're lacking, like, "I can't do websites", "I can't do social media", and "I can't [fill in the blank]" - from now on divert your attention to what you can do, you enjoy (and again), what you do very well, and leave the rest.

You can begin to develop and work on a completely set of new skills over time, as the true beauty of this industry is that you can evolve and morph into anything you want to be or offer, so focus on your strengths for now, and let the rest follow naturally, and progressively over time.

He / She Does It, Should I?

That's real pack mentality. When you have an idea, a thought that you might like to offer a certain type of service, or take a certain avenue, like e.g. "I can see a lot of VA's offering social media, even though I don't really know anything about it, maybe I should be offering social media services?" - ask yourself (deep down) if you'll really, actually enjoy that? Being responsible for someone's social media as a service is very different to chatting amongst your friends on Facebook. You have to make sensible decisions about doing things, so just because you see others doing them, and it's working for others, it doesn't mean that it's going to work for you.

It's as simple as asking yourself what you'd like, e.g. "Would you like to sleep on a bed of nails?" (ouch, that doesn't sound like fun) or "Would you like to sleep on a bed of feathers?" (well that sounds a lot more like it!)

Trust yourself, and if you find yourself saying, "I'm not sure I'd enjoy that" or "That doesn't really sound like me at all" or "Well I could do that, but I can't say I'd feel all that comfortable" - then the answer is simple - avoid it, don't give it your attention. Maybe you'll feel differently about it in time as you evolve in your work, but the most important thing now is to live in the present moment and focus on things you could sit down and do all day, have fun, and the time will wander away with you.

The answers to these questions are always within yourself, we've got a really awesome built-in guidance system that I've been using in my teaching for years, and when we have a good feeling towards something, a skill, a service we're offering, a task, that's what we need to be focusing on.

Can Money Be Made With This Service?

Yes absolutely, and I don't even need to know what services you're talking about to know that it's possible. BUT (this is a big BUT) the question really is not if it's viable or feasible or possible to make money selling a particular service online, because pretty much everything is... 

For example, you can have 2 identical businesses on the same street, opening their doors to the public on the same day, and let's say within a year one will be thriving, while the other is on the brink of bankruptcy - the difference between them is not their market, or their location, it's not even the fact they have competition - it's their owner, and I guarantee the confident happy business owner, who skips to his car in the morning and greets the day with a genuine love for what he does, is the owner of the thriving business.

Online service businesses are no different (other than the fact you won't really need a business premises or a car to skip to, in fact you can stay in your PJ's all day and never leave the house if you choose). Most of your clients will be drawn to you through the energy you put forward in your business (yes even online!!), a positive energy and outlook will create a client base, a negative energy and outlook will not, or at the least it will be a real struggle.

Selling a service you don't like or enjoy doing is a recipe for disaster - I've been there. It's not profitable in the long term, it's a pain in the backside, and on occasion it may have the effect where you'll want to turn to drink.

So... Should I Offer This Service?

Hmmm, we need to extend on the last question here, since you're going to want to make money from it - let's say that you have a thought of offering a writing service, great - then the next question you need to ask yourself here, is not "Should I be offering a writing service?" and then feeling it's not right for you, or not really knowing the answer, because all the people out there offering writing services who are passionate about it, and know they want to offer it because that's what makes them tick, will draw the clientele towards them...

What you need to ask yourself is, "Will I be able to offer a writing services in a confident, happy and optimistic way, so that I draw towards me the clientele I'll need to develop this business?"

Reflect on that honestly, and you'll have your answer.

Can I Even Do This Service Online?

This is a biggy too - you've done great in the offline world, and you're ready to leave the bricks and mortar and go digital - but you then start to think how the hell you're going to translate all your offline skills into an online environment. It can be a very daunting thought.

Well, basically it comes down to this - where there's a will there's always a way, and I have never found a service yet (and believe me I've had some challenges over the years) that could not be offered in some capacity online. Basically ask yourself what I used to ask myself regularly, "Do I need to physically touch anyone to perform this service well?" - and if the answer's no, then I have no doubt that a way to offer it using technology can be found.

Just start researching online, and you'll likely find someone doing it already that you can learn from, and if you can't, get that innovative thinking cap on to come up with a creative way to offer the service and maybe you'll start a new trend ;-)

Any Final Words?

Often times developing a business requires a great deal of personal development in addition to knowing all the fact-based, practical 'stuff' - but it's totally worth it.

Starting a business is a lot of hard work, but it shouldn't be to the point where you "over analyse" things too much, so just use your own inner guidance around the above points and enjoy the process!


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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.



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