This is the second part of this “2 Part Series,” which I am posting this week on Marketing Yourself Using Twitter. This series comes only from my personal experience of using Twitter as a tool to effectively gain leads, which I try then to convert into more leads or actual clients.
I was recently talking with another Virtual Assistant about her business and she was dead-set on only targeting a specific type of person – and this isn’t the first time I have heard of a VA doing this. Needless to say, I couldn’t understand why she was adamant on doing this when she plainly admitted that she never really had any luck finding clients on Twitter – and to me, that should be telling her something…
There is a common myth with Twitter, in that you need to have a highly targeted following of people, whether these people are location specific, industry specific or any other specific designation you can think of. Well, I want to bust that myth. I have a healthy client base which has come from Twitter – and also, I get enquiries on a regular basis from people asking me what I could do to help them in their businesses. To me, that says I must be doing something right.
When considering your Twitter following, I have a specific criteria I use when building my followers – these followers are all my potential clients, or they will know people who could be my potential clients. I stand by the message that “everyone needs a VA.” You need to consistently work on your follower building in order to consistently have new potential leads coming into your view.
This is the Formula:
For consistently achieving the greatest number of quality Twitter followers, in the shortest span of time, we apply the “Ideal Twitter Following Profile,” which is made up of these 5 points:
- Men and Women.
- Between 20 to 70 years of age.
- Who have what appear to be genuine pictures of themselves, and seem to be respectable members of society.
- They also have tweeted within the last 2 weeks, preferably in the last 7 days.
- English Speaking, Worldwide. (I don’t work in other languages, but of course this is adaptable if you are not English!)
This profile will yield the best results, ongoing, and any restrictions or changes in the above 5 points will result in much lower follower building – and quality, for the time invested. For example, if point 1 is changed to just women, it will take roughly twice as long to find and follow the same number of individuals.
I cover my exact method, in detail, of how I generate a Twitter following in “The VA Apprentice,” and I also cover the boundaries and implications of following – which are vitally important to keep your account in good-standing with Twitter.
So that concludes this 2 part series on “Marketing Yourself On Twitter.” It really has been for me a fantastic tool for making contacts and connections, and also generating clients. I do really enjoy interacting with my followers, and I hope you do too – so have some fun, and go forth and generate some great leads and find all sorts of interesting people to work with in your Virtual Assistant Business!