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1 Word That Will Trigger Desired Success, Almost Every Single Time

Michelle Dale - Friday, June 28, 2013

Have you ever said to yourself, "I should really send those emails" or "I should really follow up on those leads" or "I should really be doing that marketing project" - Well, if you don't do what you 'should' do then essentially you're just 'shoulding' all over yourself on a daily basis. In this post I'm going to share with you how one little word is the missing piece of the success puzzle and could dramatically change everything for you...

In addition to my service business, I work as a mentor mostly to online service providers. I've worked with hundreds of online service providers and most of their problems and issues stem from the word "should" - you see it's almost like that by saying we 'should' do something, we're acknowledging that if we don't do it then we may not get the desired results. When we don't get the desired results, we kick ourselves, because we know that we knew all along exactly what we needed to do, but instead of doing it, we simply said we 'should' be doing it, and then the word "should" becomes the bridge between success and failure.

Like for example...

I bought myself a mini-trampoline, and I stared at it saying to myself, "I should be jumping on that thing for 10 minutes at least everyday" - the reason being is because by doing it, I would achieve a larger personal goal, and jumping on the trampoline is a part of it, albeit a small part, if it was missing from the equation then it makes the whole goal even less obtainable and sabotages every other element of the goal that I'm actually doing - that one little 'should' could change everything - but saying, 'I should' obviously doesn't make it happen, only I can do it, so, knowing that I have a hectic lifestyle, a business to run, and 2 kids, I simply got to the end of the day, and again said, "Oh damn... I should have jumped on the trampoline today, I'll do it tomorrow."

What happens is when we 'should' all over ourselves, it doesn't get done, even though it sometimes feels like it is because of the amount we think about it, so the next time I said "I should" - I immediately DID (because if I didn't I'd only have myself to blame). I now have an alarm that goes off on my computer so when I'm sat there engaged in work and skype and phone calls and emails etc.... an alarm (a trigger) comes up on my desktop that tells me I need to jump on my trampoline, and instead of saying, 'I should' - I get up and do it, knowing it will only take a few minutes and I will then have taken another step towards my goal. Hooray! 

Are you with me so far?

Why "should" is powerful - Kapow!

The word "should" is very powerful, when you hear yourself saying, 'I should' in context of your ambitions, your goals, your dreams, your desires etc... it's like a subconscious message is being sent to your brain telling you that if you did that "should" - things will change for the better. Should is like a word of certainty for achieving a goal or desired result, just like where "could" in my opinion is a word of uncertainty. 

Listen to yourself, and be conscious of every time you say the word "Should" and use that as a trigger word to prioritise the task or activity and "Do" something about it.

"No should Sherlock"

Hope - It's Only A 'Should' Away

When we lose hope and we think we're so close to failure and nothing is going the way we want it to, we could in fact only be a little itsy bitsy 'should' away from success.

The thing about should - and knowing what you need to do is awesome, like when you take a business programme from an expert in your field and they say, "This is what I did, this is what works, this is all the steps you need to take in order to replicate it, and all you need to do is follow these steps and you'll be where I am in no time."

When you have all the things listed that you need to do, and you see the big picture and you say to yourself, "Well, I just don't understand it, I've done these things and I haven't had the results" - then take a good hard look... be honest with yourself, have you really done them, or are there a few things in there that you know you 'should' be doing, and haven't, but you're still hoping for the same result?...

If you want success, stop "shoulding" all over yourself and start doing what you know you should do - and start today.

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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