I recently connected to a very savvy social media VA on Twitter called Mia Chambers. She has a great looking website, and online presence and whilst browsing her website and in particular her ‘about’ page I noticed she had done a very clever thing, which gave me a great idea for my own social media, which I have implemented and wanted to pass along to you guys.
The issue I have had with social media, is that I started a couple of accounts several years ago before I really new what kind on an impact they would have on my business, and how they were going to play a part in my business. Then new accounts ended up being tagged on. Social media was something new I wanted to try out and experiment with. Now whilst you can change the look and feel of most of your social media accounts anytime, you can’t change the name that you have, so anything you set up years ago that may no longer be appropriate to the present day, you’re stuck with.
So the brand consistency was no longer there in my accounts, and this has been something that always bugged me, but I didn’t want to have to start from scratch. Well, if you are experiencing this same issue, the good news is, you don’t have to.
Dress For Success!
So how can you make your social media accounts look ‘super’ sleek and sexy – well, it’s all in the domain darling! So how do you choose the right one?
Mia Chambers has cleverly purchased consistent domain names for all her social accounts, and forwarded those domains to the corresponding pages – genius – so I have done the same.
I now have a crisp clean set of domains that I can place anywhere I like, and that can be forwarded to wherever I like, leaving me with the ability to give myself a consistent brand presence, but at the same time, giving me flexibility, because now it doesn’t really matter what the names on the accounts are.
Mia went for her first and last name and then the account. e.g. MiaChambersTwitter.com
I have gone for ‘MichelleOn’ instead, and since Michelle is a fairly common name, the .com’s were gone, but since I won’t be doing any SEO on these domains, I went for .me – which were all available, and after all, they are my social media accounts, and .me domains are not too expensive at all at the moment – there is a sale on in GoDaddy at the moment I believe.
So instead of a hotchpotch of inconsistent accounts, I now have the following:
I would highly recommend doing this for your own accounts, it’s an excellent way to organise and promote social media for your brand, and also, it takes out the hassle of account changes and you having to go around and update all your websites and blogs. You simply forward the domain to another URL. Groovy!
Split Testing Tip.
You can also use this as a great way to split test social media accounts, for example, try sending people towards your Facebook group, or page, or personal profile, see what works for you and how the changes impact your business.