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The Secret Sauce To A Highly Successful Business – It’s SO Simple…

Michelle Dale - Friday, January 13, 2012
I’m often asked about what made my business successful. To be honest there are several contributing factors to a successful virtual assistant business, but even with all the important ingredients of the “success recipe” in place, there is one ingredient which, if you don’t have it, it’s highly unlikely that having all the other ingredients put together will matter much.

As much as I would love to say there is a step-by-step formula that will guarantee success, there isn’t – period. I would also be so bold as to say if anyone says that if you follow steps 1,2 and 3, stand on your head and spin around 4 times, and you’ll be rich – well, they have clearly never been rich OR they became rich by telling a lot of people that strategy for success, being paid for telling people, and not really caring about what happens to them. For a start even businesses who experience annual growth, increased sales and popularity will still undergo ups and downs. I have worked in multiple businesses of varying sizes, with multiple business owners — I have never known a business to go 100% smooth sailing, start to finish, no glitches, while everything is peachy.

So, What Is The “Secret Sauce”?!

When you have 2 businesses, with all their ducks in a row, in order, it’s often thought to be the perfect combination for success. There are people out there who would believe that is the case, that if the model, tools, systems and marketing strategy is identical, then the result of the business success, should also be that – well there is one VERY HUGE difference between the 2 identical businesses, and that difference is the owner. The owner of the business is the “secret sauce” to its potential success.

If the owner of the business wholeheartedly believes in it, and is willing to stick with it through thick and thin, even if it could come to the brink of destruction (but simply by believing in it, you’ll know it won’t ever come to that point), then the business will likely succeed, because it has an essence, a positive energy, a unexplained force beyond reckoning behind it, as opposed to someone out for what the business can do for them, instead of what they can do for their business.


You wouldn’t have a child and then expect that child to give you something in return for giving it life, you have to be there, day and night, giving that child what it needs to survive, and a business is no different. If you got fed up, tired, exhausted, you wouldn’t just give up on the child, send them to the nearest orphanage and explain it just was too much like hard work. Yes, this is a little harsh, but it also holds a lot of truth – it’s not easy to give up a child, but it’s too easy to give up on a business. Hence the failures that exist. But there is hope! Eventually, just like a child grows, the business will grow, and become more independent, but not without putting all the hard work in and getting your hands dirty, so to speak during the early stages…


There are a hundred excuses you can make, lack of funds, lack of time, lack of energy, lack of support, you’re too old, too young, your moon is in Uranus with Venus rising etc… A majority of the population can make those excuses, but the business owners who find a way to work around them, every single one, and believe me, I’ve done it – are the ones who survive, and the ones who are able to watch their business really grow.

In the earlier days, I had times in my business where I had considered the prospect of giving in, I had so much dependant on it’s success that sometimes the pressure of that alone really got to me, the lows were really low, but the highs compensated, and I never did give up – and I never would – I believed in what I was trying to achieve, I believed I had a market for it, and I believed in me. Wow, that is a lot of believing…


So my conclusion, is that you can have a perfect formula for a business model, you can also have the perfect set up, even the perfect circumstances, and in ‘theory’ it should work. But in ‘reality,’ any business is only as good as the owner’s belief in it, in themselves and their commitment to its success.

The only guarantee you’ll ever have in business is yourself – the only difference between a VA business which is thriving and a VA business which is not, is the methodology and strategy behind it, PLUS, the Secret Sauce, the owner who is driving it.

You can sink, or you can swim — when I was a very little girl and my dad was teaching me how to swim, we paddled around with floats for several sessions, I was always too scared to let go of my safety devices, then one day, after going on like this for a while, he took it upon himself to throw me in at the deep end of the pool – That moment, I swam.

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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