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How Virtual Assistants Can Generate Profitable Clients From Their Passion

Michelle Dale - Tuesday, August 24, 2010

Virtual Assistants come in many forms. There are a whole host of skills in people waiting to be set free like wild animals from a cage! Okay, so maybe this is an exaggeration, but the fact is when someone has passion in them, whether it be for Model Railways or Lipstick, the passion can be turned into a VA Niche which can generate a steady stream of like-minded clients, and here’s how…

A – Make a List of every “BUSINESS” related to your passion.

These will be your potential clients. I am going to take a really unlikely topic for Virtual Assistance — Surfing. (The wet version not the internet version). So in this case we would look at everything that is profitable from the surfing industry.

  • Surf Shops
  • Surf Tournaments
  • Surfing Instructors
  • Surfing Equipment
  • Surf Schools
  • Surfing Video’s
  • Surfing Magazines
  • Surf Professionals
  • Etc…

B – Find the “PROBLEMS” within the business.

So now you have a list of the areas of your passion which are making money – you need to then start searching online for the problems which the businesses and people are facing, so let’s say for example…

  • The local surf shop wants to start selling their products online, but doesn’t know how.
  • The surf tournaments are running July to August — they need assistance with organising the events and contestants.
  • Surfing Instructors want to take on more students, but they are stuck in the office doing paperwork.
  • A Surfing equipment manufacturer wants more retailers and needs a social media presence to expand their reach.
  • Surf Schools want to advertise themselves more online, but don’t know how to go about it.
  • A Surfing magazine wants more readers — they could start an online version and require digital publishing expertise.
  • An up-coming surfing pro wants to be discovered, and needs video’s putting up on You Tube.

Forums and blogs are a great way to find out what’s current and what’s happening now. You can locate people’s pain points by how they write, the kind of questions they are asking, and who they are looking to to solve them. There is no perfect industry, every business in every industry always has a weak spot. You have to find that in order to turn your passion into a Virtual Assistant Business.

C – Make Your “PITCH”.

If you have found some businesses online, contact the businesses and people via email or phone, letting them know who you are. Get in there somewhere that you specialise in Selling Surfing Products Online, or Creating A Social Media Presence for Surfing Professionals – say something which is pertinent to them, and be very clear that you understand the types of issues they may be facing and how you are able to solve them (I am guessing you do because most people who are passionate about anything will already know a great deal about it – if you are stuck, then you are not pursuing a true passion).

You can also respond to questions on forums and also comment on blogs. Show your face wherever you know that your potential clients from list ‘A’ are.

No matter what your passion is, the people in that industry need a Virtual Assistant – they simply may not know it yet. Use this to your advantage to be the first to present a solution to their problem, and show them how you can enhance their business based on your expertise on what you are passionate about. Find out what they want – and deliver!

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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