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Using Pinterest For Marketing Your Virtual Business – The Quick And Easy Way!

Michelle Dale - Tuesday, May 15, 2012

Pinterest is the ‘new kid on the block’ of social media, but it’s also, in my opinion, one of the most fun, making it extremely popular. People can easily get lost in Pinterest switching from boards, and people they follow, repinning, sharing and liking images that resonate with them. But the thing about Pinterest, is that it’s not really apparent how it could work for a business where there are no products.

Let’s look at a cafe for example, you could take photos of your yummy drinks and snacks and cakes, even share the recipes and upload these to Pinterest. If you sell hair accessories, you could get someone to model them, take photos, watermark them with your website URL or brand and that could encourage people to purchase the accessories online. Basically if you have the possibility of taking a physical photo of your product you have a great opportunity with Pinterest to use it as a viral marketing tool.

But what about if you don’t have a product which you can take a photo of? It seems like all is lost with Pinterest, but not necessarily…

I suggest what you do is create some graphics, or images, of things like quotes from your blog posts or tips or quick tips for clients, (they’ll be completely unique instead of the same old rehashed Albert Einstein quotes) and then watermark them with your website URL, make them look cool, and of course if you are taking a quote from your blog, then be sure to put your name and website in it as well, and get those up on Pinterest — here is the very important thing!! Making sure you add the text version to the description, and also of course your full URL, or the source of the quote e.g. your blog post link. If you don’t include these in the description, what’s the point?

Quotes and other inspirational, highly useful information go viral, and before you know it, your image could have stretched to the far corners of Pinterest.

How to do it.

  1. Find a good graphics tool. I use Photoshop.
  2. Create a template image where you can easily switch out information to make more images.
  3. Create a few graphics of your tips or quotes.
  4. Create a board on Pinterest e.g. “online business tips.”
  5. Upload your images to the board.
  6. Add a description and full URL e.g. http://www.virtualmissfriday.com
  7. And what the heck, click the Twitter button and share it on Twitter while you’re there.

You could also consider embedding those images into your blog posts and adding a ‘pin’ button, so folks can pin your graphics right from your site.

Have a play around and try it out. You can expand into things like screenshots of useful tweets, or if you aren’t good at creating graphics, tweet or Facebook your quote or tip and take a screen image of it being sure to include the bit that shows your identity. You can also add videos to Pinterest, using a service like Animoto to create up to 30 second videos for free.

Once you get your thinking cap on I’m sure you could come up with loads of Bright ideas!

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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