How can someone package up their online services to be appealing to clients? This really all depends on your own personal preferences and the types of services you offer. The most important thing you need to first figure out is what services you want to offer. Once you have chosen your services, you then need to think about how you are going to package them and offer them to clients. Below I’ll take you through a few options, which you could use, or adapt to suit your individual business model.
This is the option I have always used and whilst I have adapted it over the years, it’s still the best way for me to offer services in my virtual assistant business.
If you package by “Type” you are offering a cluster of similar services related to a particular skill-set in one place. So for example “Creative” services, “Technical” Services and “Administrative” Services. You can then break those services down a bit further so each of those types becomes an umbrella, for example “Creative” services can then contain Graphic Design, Logo Design etc… Categorising by “Type” is a very straightforward, easy to follow option for both you and your clients.
If you are someone who caters to a specific market, then you can consider structuring your services around that market. So for example, you may choose to work with “Real Estate Agents” so if your market is specifically that trade your services would reflect all the options available to Real Estate Agents, such as uploading property information or arranging appointments for viewings. You would need to research what kind of things they need, and what kind of things you are able to provide to come up with a core list of offerings. They could be narrow or they could be broad, it’s up to you what you feel comfortable offering, but you really need to put yourself in the shoes of the potential client in that market or niche, and consider what they would really need from you.
If you are limited to only one skill, such as transcription, you can still set up an offering of various services, so for example a transcriber can transcribe videos and audios generally, and that may feel restricting in terms of services you offer. In this case you need to get a little more specific and open the mind of the client to the scope of your transcription services. Such as transcription of podcasts, audio books, radio shows, press conferences, meetings, Skype consultations,video blogs etc… you can see where this is going. You can essentially take what may be seen as 1 service, if you are offering by “type” which could actually be turned into many services, if you are offering by “skill.”
So now you have a few ideas on how to offer your services, whether you have a multitude to offer for a larger VA company, or whether you have just one for a smaller practise, there is a way you can offer them which will appeal to the client.