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How To Pull Resources Together For Marketing Your Small Business

Michelle Dale - Thursday, July 04, 2013

Putting together a campaign for marketing a product, service or even launching a business requires a lot of careful preparation work and planning, and as part of that planning, we also have to consider what resources we have available so that we can pull everything together to make all that hard work worthwhile and reach as many people as possible. In this post you'll find a list of resources you can utilise for such an occasion.

Email Contacts

This is probably one of the most obvious ones, but pulling together all your email contacts to help support you or to tell about your campaign is definately a must. 


If you have affiliates then bring them on board in advance. It's helpful if you can provide them with tools they can use such as emails, articles, badges, banners, top 10 reasons why your offering is awesome, testimonials, tweetables and status updates so it's very easy for them to support you.

LinkedIn Connections

Sending messages to your LinkedIn connections is a great way to help get referral traffic, or promote your product directly within your network.

LinkedIn Groups

Contact owners of LinkedIn groups who have an audience of members who could use your offering. See if they'll allow you to post a discussion, or even better, if they would introduce the offering to their members. Failing that, most groups have a promotions section you could use.

Membership Sites

Are you a member of any membership sites, mastermind groups, online forums - then repeat as above, ask and see if you'll be able to go forth to their members or even better, see if they'll give you a plug themselves in exchange for perhaps letting them have the product for free, or something similar to offer incentive.

Facebook Friends

Friends help each other, it's what we do! Similar to LinkedIn connections see if you can get your friends to jump on board and spread the word.

Facebook Fans

Creating a promo tab on your Facebook page and adding your campaign content will keep the campaign alive for as long as you would like, it's better than a pinned status update if the campaign runs for a long period of time. Ask your fans to share it on their page or with their friends.

Facebook Ads

I really like Facebook ads, more than Google Adwords. They can cost anywhere from less than a dollar to a few dollars per click but you're able to really target the ideal market for your campaign.

Twitter Followers

Scheduled tweets, recurring tweets and random tweets are all great for spreading the word. Make sure you have something running every day of the campaign, and spread them out through the day so they capture a wider audience.

Mailing Lists

Do you have access to your own mailing list or is there anyone you know that has a mailing list they could mention your campaign to in their next newsletter or mailout? It doesn't hurt to ask!

People You Know

You may have colleagues in your industry or co-workers who would be willing to share a link or status update, friends, family, the neighbours cat - make sure you've asked everyone you can think of - everyone!

Press Release

These are hit and miss, but for the sake of around $25 submit a press release to reach a far wider net of people telling them about your campaign.


Contact bloggers and see if they would be willing to post a guest post or add a badge in the sidebar of their site for the duration of the campaign. Offer them something in return like the product you're promoting for free to them, it gives incentive to support your cause.

There are so many possiblities with this, and I've just touched on some of the most popular. I'd love for you to share what works for you below. Thank you!

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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