I'm always asked about how I do proposals, I think there's an assumption that the bigger, and more detailed, and "novel like" the proposal, the more likely the client will be to agree to it, but I've never found that to be the case, and in fact I've found that the way I provide proposals is quicker and easier than any method I've found elsewhere online.
When I first started out in this business, sometimes a proposal could suck up an entire day, literally, I'd put so much of myself into it, I'd practically do the entire consulting job that I should have been charging for inside the proposal - it was really the most counter-productive way of doing things ever.I read all the articles online, downloaded all the proposal 'templates' and used all the jargon I could find to sound professional. It was a complete waste of my time, and as my business grew, I realised I wouldn't be able to do them like that anymore.
The Turning Point
It's not that my proposals are any worse, or less clear, in fact, they are a million times better than they were, the difference is that I use a combination of 2 things that produce a great result fast.
So What Are They?
Why this combination works so well...
1 - It's In Your Voice.
This took me into making video proposals, where I would pull up the clients' sites, information accounts, show examples of other sites I like, or even my own, it gave me a chance to add a visual and audio element to the proposal and create it in my own words, in my voice, in my varying tones.
It made for a much better proposal.
2 - It's Condensed.
Now several pages of a proposal can be summed up in a video that the client can watch and absorb the gist of in around 10 minutes.
3 - It's Skimmable.
If you'd like to see EXACTLY how it's done, (and this is a real goldmine of information as well!!) in this month's VISA tutorial in The VA Passport you'll see an example video of one of these proposals and an example of what one of my estimates looks like that would match it.
Click here to login, to click here to join.
Estimates don't have to be complicated or overly analytical, they need to be clean, uncluttered and leave something to the imagination!