Internet marketers are everywhere, some are excellent at what they do, they work hard, achieve the desired results they were looking for, and then create blogs, membership sites, courses, videos, podcasts, software, ebooks and whatever else they can think of to help pass on their hard earned wisdom to those people who want to learn how to replicate their results.
So who should you invest your heard earned money into, to help you on the path to Internet success? The way I see it there are “3 types” of Internet marketer.
1. The Pillars Of e-Society
These Internet marketers learn through real experience, whether it be their own discovery or from learning from others then taking that information and putting it into practise themselves, which eventually, will actually lead to the desired results.
The orthodox Internet marketer will generally use marketing techniques which are truthful, honest and credible.
In the Internet marketing population, there are only a handful of these people, and you know that they have worked really hard to get where they are today, even Tim Ferris who is known for his inspirational book, “The 4 Hour Work Week” had to work hard to discover and learn what worked and what didn’t.
Tip: If you truly want to know who is real and who isn’t just read their work, and if anyone tells you that the path to riches is “quick” or “easy” you can pretty much chalk them down to having no personal experience or even the slightest clue about what they are talking about, unless of course they had an insane amount of luck and the right connections – but that’s not a majority of the public, and you can’t really ‘learn’ from them, since luck is a gift of the universe and not in a video tutorial.
Many will be highly successful, and appreciated, and those that follow, will eventually have a very good chance of achieving the same admiration and respect, so this is a win-win situation.
2. The Scum Bags
These people may have made a great deal of cash, and they have some big fat click bank cheques and pay pal balances, but the likelihood is that they are out to make a quick buck, they don’t consider the customer, or whether what they are promoting or selling is actually of any use to them. So while these people make money, they are also scam artists, and, in my opinion, are scum bags.
They’ll use every trick in the book to make you hit the “Buy Now” button, and then they sell those tricks onto other people, so really their customers are paying to learn how to be a scum bag… That leaves little hope for the future generations of Internet marketers, or their customers.
Many will find their own personal success using this method, but their customers most likely won’t, unless they’re OK with being a scum bag of course. So this is a win-lose situation.
3. The Cheap Dream Sellers
These are people who have gone out and ‘heard’ or ‘read’ about Internet marketing, joined some sort of affiliate programme to sell some sort of “Get Rich” online product then tried to pass themselves off as an Internet marketer without any personal experience what-so-ever. They will go and find pictures on Google of nice houses and fancy cars, write a fountain of fiction sales page story and then pass it off as their own, in the hope that someone will believe them, buy their product and then one day, they will eventually have the home and the car in the photos, once enough people have taken the bait, and fallen for the story…
In most cases both the marketer and their customer will not ever realise their own dream, and it would have been better to invest their money in the lucid dream machine from Vanilla Sky, which makes this a lose-lose situation.
If group 2 and 3 got lost, then the Internet would be a much better place.