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The Benefits Of Introducing A Honeymoon Package For New Clients

Michelle Dale - Tuesday, December 20, 2011

Over the years I have developed a variety of strategies for something I refer to as “invoice growth”. Invoice growth is where a client will increase the level of service they receive from you, and in turn, your invoices increase in size. They grow over time.

Some clients will go straight for the trust factor and start with a large monthly package, others will remain cautious, usually due to a bad experience in the past with hiring an online service provider, and will start small and grow.

Growth Strategy

On my VA website is a range of packages, in addition to hourly rates. Each package is part of a growth strategy, catering for different clientèle. Many times I have posted on this blog about how clients who started small with me, now basically outsource quite a large part of the control of their front or back end business to me, but it very rarely happens immediately unless they are in a critical situation. Any good business owner, including myself, will want to first undertake a honeymoon period with brand new work partners, and it works on a two-way street. I also like that time to start steady, build up, get to know my client, and then we can both have the confidence in each other that we are a good fit over the long term.

Low Commitment Start-Up

One of my strategies is for referrals, these people are usually fine jumping straight in, and I will be able to offer larger packages to clients who already have been recommended by a trusted source, it is also natural to have more confidence in these people because they have already been referred to me by trusted clients, but I also have a strategy for strangers, people who have not had a first-hand recommendation, may have found me on Google for example, with these people I like to give them options, a commitment, that is big enough to make it worth my while getting started with them, and small enough that they feel comfortable getting started with me.

This has worked very well for me over the last couple of years, and I highly recommend tailoring a honeymoon package for new connections, something affordable that would make it a no-brainer for them to dive in and put their faith in you to see how things go. Some of my honeymooners really have grown into exceptional long term clients, and all it took was a little bit of faith on their part and flexibility on mine.

Be Selective

If you’re going to offer a honeymoon package, still continue to be very selective with whom you offer it to, make sure you have an instinct that the client is going to work out, whilst there are no guarantees it will, I would much prefer to spend a short amount of time discovering this, rather than a longer period, taking on 10 or 15 hours a week of work from them and realising, at the end of the first month, 40 hours later, that they are not what I am looking for in my business, and that time could of been better spent elsewhere.

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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