Have you ever heard of Google, that thing that you can ask anything at and it'll respond instantly? Well, if you're familiar with how Google rolls then you'll know that there was a lot of drama associated with it last year in March / April 2012, namely those 2 "shocking" updates - Panda and Penguin. I have a story to tell, it's about Google, I think you'll like it...
Back when SEO life was good.
It was (2009 / 2010 / 2011) and life was great, we were an up-and-coming Virtual Assistant Company who had been researching and testing out SEO strategies and had mastered the manipulation of "Google" when other SEO sites were seeing page rankings go up and down more times than a brides nightie, we were able to maintain solid first position rankings over sustained periods of time and it was starting to get noticed.
SEO companies who were not seeing results were contacting us to handle their clients - a lot of clients, and they became like an intermediary, we were gaining rankings for their clients on a large scale, just as we were for our own, and life was so damn good...
Then One Day...
Then, one day, Google announced a change to their algorithms, this change was called "Panda" - all SEO companies everywhere, waited with bated breath as to how this would impact their site rankings, and when it came out, certain pages on certain sites were hit - others were fine, for the majority, business went down, but it was manageable.We quickly worked around the clock to find out how this would impact clients, stabilised the system and everything seemed to okay.
Then one day... (another one)
A month later, we were dealt another blow - bigger than anything you could imagine, that basically paralysed most of the SEO companies out there, and not just SEO companies, but sites that offered articles marketing and more... It was like the SEO world crashed overnight - a beast had been unleashed, Google's "Penguin."
Needless to say, a lot of the SEO companies hiring us to work with them to help support and service their clients, lost, within weeks, most if not all of their clients, simply because the Google update wiped out the rankings that we'd all been working so hard to achieve.
It was like SEO armageddon.
This is where it all started to go down...
Since then, we've been supporting those penalised clients mainly with "Reconsideration Requests" - these are what you submit to Google when you would like a penalised site to no longer be penalised. We've submitted more of these than I care to address, usually you get an automated type response, telling you that you have to do something else, in some cases, we've submitted 7 or more of those bad boys to Google in the hope of a different response, with still no luck.
The thing is that to be frank, Google makes innumerable mistakes - and their algorithm, although it's supposed to have been "improved" for the reader, has basically turned into a bit of a shambles - check out this article I found on page 2 of the results when I was looking into Jillian Michaels, "30 Day Shred" exercise programme - I almost wet myself reading this, it's not a pretty sight.
That Day Finally Came
1) It's not doing everything Google tells you to do.
2) It's not following all the steps SEO gurus tell you to do.
3) It's not shouting and screaming at your computer until you turn blue.
So what is it? It's actually appealing to someone's human side, and YES, REJOICE, there are human people in Google, I'd like to be able to buy a beer and some curly fries for the person who brought our site back into the rankings of the world of Google.
So here's the exact letter which we sent Google for the reconsideration request, and to have this answered with a positive result leaves us feeling all warm and fuzzy inside!