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Could You Have Digital Shiny Object Syndrome?

Michelle Dale - Wednesday, February 12, 2014

When I'm asked what technology should be used online, I often find out that the folk who ask this question have done a lot of research (which is excellent of course) and come to the conclusion that there are so many tools, systems and digital products out there that they simply don't know which one to start with, or buy first - I call this digital shiny object syndrome, and here's why...

Ever felt like you're missing out?

I had a friend once who used to be a bit of a hoarder, you went round to her house for example and find 5 or 6 hairdryers in her cupboard in boxes. When I asked, "Why do you need so many hairdryers?" She would explain the differences between each one, for example, this hairdryer has a the best cool setting, this one was recommended in Cosmo magazine, this one is for travelling, because it's compact, this one has scientific micro-thingys that make your hair appear shinier and this one has 45 attachments, and comes with a free kitchen sink.

Fact is, they all pretty much did the exact same thing, they dried hair, and rather than thinking she needed all of them, what would have been a better approach would be to sit down and decide what she really wanted from a hairdryer, wrote out all the issues with her hair, researched what hairdryers could resolve those issues, and then based on that choose the one most suited to her.

This is the same principle with digital systems for your business.

You don't need all the systems under the sun to make your business work, but you do need a good set of solid systems in place, preferably ones that 'kill several birds with one stone' so to speak, and that can keep your expenses to a minimum, save you heaps of time, and provide additional value to the client.

How To Make The Right Choice.

Digital shiny object syndrome comes from when you see all these great systems and great features in them, but you're really not quite sure which ones you need, so you end up trying or buying them all.

Trying is essentially okay if they're offered free and you have the time to do that, buying could just leave you with a wardrobe full of unused hairdryers (if you catch my drift) that do great things but never come out of the box, because you can't use 6 hairdryers at once, unless of course you have 6 heads.

The best way to make the right choice is to check out other businesses that are offering similar services to you, or are in the place where you'd like to be, established and running smoothly, then ask those business owners what systems they use and how.

Less Is More...

Digital shiny object syndrome is hard to avoid when there are so many fantastic tools out there (click to tweet), and they all seem great, and all have their benefits. Try to find ones that can handle multiple functions in one, which will save you money, are user friendly, which will save you time, and look really smart and professional, basically a nice place to be, which will add value to your clients' experience.

Check out my apprentice programme it you'd like to skip the digital shiny object syndrome for setting up and operating a scalable, mobile, flexible online service business that has multiple team members and clients, and get the right tools, with all the reasons why you might need them and how they can be of use to you (especially if you want to skip the trying and buying!)

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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