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Competition - Probably The Most Misinterpreted Word In Business

Michelle Dale - Thursday, April 23, 2015



If you're in business or just starting a business you may have heard of the word "Competition" - this word, used in the context of business, almost sounds like business is some sort of game, and there can only be one winner, maybe a few runners up and a whole bunch of losers.

That's pretty much why this word doesn't really resonate with me.

The competition (or competitors) isn't about winning or losing, it's not about someone stealing the rug from under your feet if you have a great idea (as many of my corporate clients would interpret it) and it's not about being all precious over your clients and customers in case you 'lose' them to the other side (a competitor).

To me competitors mean one thing - PROGRESS.

When I started supporting Virtual Assistants, sharing my experiences, my breakthroughs, and triumphs and also all the things that went wrong to help others avoid the mistakes I made, I was told by a lot of people I was 'creating competition' - my answer was (and will) always be the same - 'that's the idea.'

This question came up again recently in an interview I did with Jason Bax - who's the CEO of InternetMarketing.com (and a really awesome bloke), for his podcast and he asked me a question...

"Have you ever been concerned that providing training for people, basically increases the competition for you - you're training the competition."

 
My response was that I don't consider that I have any competition - I want people to get better, and I want the industry to get better as a whole, and there's a whole bigger picture to this than just me.

What I consider is that if I can train one person, and they can stay at home with their kids and make a living because of it, or if I can train another person and they can start pursuing a dream of travelling or I can train one VA to service 10 more clients better than they could have done before - any way I can contribute to improving someone's life is way more important to me than 'the competition'.

I think we all need to have a bigger picture attitude towards building a business. I don't have an interest in competing with anybody, I only care that I'm consistently doing my best and moving forward with enthusiasm and determination, striving to be the very best - and I need other people to give me a run for my money.

I want us all to succeed.

What's your attitude towards 'the competition'?


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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.



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