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How To Ensure Potential Clients Choose YOU As Their Virtual Assistant

Michelle Dale - Monday, August 22, 2011

Different virtual assistants will have their business set up in different ways. Because of this there can be varying degrees of client relationship, length of service to the client, type of work carried out etc… We could be working ongoing or we could just do a few jobs now and again, whichever way you look at it, those people can provide you with that all important social proof by way of a testimonial to the standard of your service and also to working with you.

Testimonials are essential for impressing, particularly first impressions, building trust and demonstrating credibility. Potential clients are visiting our websites searching for our testimonials to see what other people have to say about our service, but it’s also handy when people stumble upon our social proof outside of our site, for example through video or social media, luring them into your website from the outside.  We don’t need huge essays or large amounts of detail these days, while that’s lovely, and you should certainly shoot to get some detailed testimonials, we can also use shorter endorsements through social media.

Here are a few ideas for requesting feedback from a client and what you can do with such a response, which you could use as a testimonial.

1. A simple tweet

If somebody tweets something nice about your service, or recommends you to a Twitter follower, then this is a form of endorsement and social proof which can be used as a testimonial. There is even a little Twitter app that will allow you to display those tweets called Tweetimonials.

2. Branch out on Facebook

Branch out is a collaborative Facebook app where you can select people or ‘vote’ for people you would like to work with. People who have worked with you and would like to leave a comment about you can do this via the user interface. It’s become a popular way for Facebook users to endorse each other. You can then take a screenshot of the endorsement and use this on your blog, or simply scatter them amongst your web pages, or sidebar.

3. LinkedIn

Connect with your client on LinkedIn and use the automated “request a recommendation” service. The client can recommend you via the LinkedIn interface and this will then be published on your profile page. You also have the option of returning the favour and making a recommendation of them. You can direct people to your LinkedIn profile from your testimonials page on your website.

4. Check out your blog comments

I have been lucky enough to have received some super blog comments on this site, thanks to you, the readers! Many of you have mentioned how the post has really helped you, and this is a great way to publish informal social proof. I have taken some of those comments and posted them on my personal profile site in a “comments and feedback” section. You could even make a video of them.

5. The video testimonial

If your clients have a webcam or video camera they may feel inclined to do a video testimonial. These are ideal, nothings beats seeing a real person talking about their experience of working with you. It has a whole different level of humanity. You can upload the video to your YouTube channel or embed the video onto your website.

6. The audio testimonial

If your client is a little camera shy they may be willing to do an audio recording of their testimonial. This is the next best thing to a video, you can add this as a download on your website or embed the audio into your webpage. You can also create a video from it using images and then you will be able to use it on YouTube or another video host.

7. The traditional testimonial

And finally we cannot ignore the good old fashioned testimonial. You can email your clients requesting one of these. You could do this at the end of a project or package, or after around 3 to 6 months of working with them, it will give them time to really gain a full experience of utilising your services, and having different things to mention in the testimonial. These are great for a more formal testimonials page.

8. The extracts/highlights video

If you have a variety of testimonials, you can pick the best ones and make a video highlighting the key feedback that people have said about you and make a video for your website to represent your company.

By obtaining a variety of testimonials from various sources you can reach out to a lot more people through these different ways. You’ll be seen in front of a far wider audience and you’ll be ‘talking their language’ so to speak, by providing social proof through their favourite methods of online communication. Never underestimate the power of social proof and testimonials, it could be a make or break factor in getting that all important initial contact, or a potential client taking the final decision to work with you in your VA business.

 By obtaining a variety of testimonials from various sources you can reach out to a lot more people through these different ways. You’ll be seen in front of a far wider audience and you’ll be ‘talking their language’ so to speak, by providing social proof through their favourite methods of online communication. Never underestimate the power of social proof and testimonials, it could be a make or break factor in getting that all important initial contact, or a potential client taking the final decision to work with you in your VA business.



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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.



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