The great thing about this is that now it’s unusual to find any online entrepreneur who hasn’t heard, or doesn’t know what a virtual assistant is. People know who we are everywhere!
The not-so-great thing is that now the Internet is saturated with generic information on how virtual assistants can save you time, money etc… So it’s becoming increasingly more difficult to find clients from this type of content – because they have all read it and ‘bought the t-shirt,’ so to speak.
So now we have to be more targeted when we are writing our content. We have already solved one major problem for entrepreneurs just by BEING virtual assistants, and now we have to get down to some specifics to attract those Internet savvy clients to read our content.
Here’s what you need to do:
#1 Find An Audience.
Twitter is a great place to start for finding out what content you need to be providing. You can of course use LinkedIn, Facebook and other social media sites – but Twitter is the fastest and easiest way to carry out this exercise.
#2 Know Your Target Market.
Your target market in my opinion, is anyone who can use your services, so never eliminate anyone who is not highly specific, but at the same time, we want to provide solutions to “individual” problems, because, bet your bottom dollar, if one person has a problem, they are not alone.
#3 Find People With A Problem.
For this you need to NOT mention virtual assistance, you need to masquerade as a potential client. To do this post something aimed at your target market, but not aimed at helping them, because we want them to think they can help you. They are actually, but not exactly the way they might think. So tweet something like…
“Is there anyone out there who writes eBooks?”
“Does anyone know a good yoga teacher?”
“I need a business coach ”
Then when you get your reply – most likely something like “Yeah, I am a writer/yoga teacher/business coach”… you have their attention! So next you need to ask them if they wouldn’t mind answering a quick question, the question is are they having any problems in their business at the moment, you can mention at this stage you are a VA and writing a blog post and really looking to help people in their industry, and you are looking for some feedback on the problems writers/yoga teachers/business coaches are facing in their business right now.
You could also ask the question, if they could have any kind of help in their business right now, what would it be? That’s another goody.
It’s going to be hit and miss, but if you are polite, and ask nicely then you will most likely get some kind of response.
#4 Solve Their Problem.
Once they have given you an answer, you then go and figure out how you could help them with that, either by a service you provide directly, or how you would be able to offer a solution as part of your services. Then hey presto! You have the perfect, current, up-to-the-minute idea for a blog post straight from the horses mouth. So get writing/vlogging/podcasting!
#5 Promote It.
Once your content is live, send it to the person who was kind enough to give you the idea, then send it to any other people who contacted you in that niche. Then market the pants off it through social media and content marketing techniques