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How To Approach Potential Clients Using Their Newsletter Subscription

Michelle Dale - Wednesday, November 02, 2011
Newsletters are interesting things, I have just recorded mine for my Friday’s Fortnightly Newsletter. Many times I have signed up for a ‘monthly’ newsletter and maybe received a small handful over the course of a year, same for weekly newsletters. They are generally hardly ever consistent.

Newsletters for a lot of people tend to be like New Year’s resolutions, easily started, easily broken… If a monthly newsletter is offered in exchange for an opt-in, there is always a good intention to follow through, but other things get in the way, and for busy business owners the newsletter tends to be the first thing to get pushed to the back of the ‘to do’ list.

So how can we use this to our advantage and for mutual benefit? Here is an idea I have had for applying your experiences with signing up to newsletters that never seem to be consistent, and what you can do to secure potential business!

#1 Create email account.

If you don’t already have a separate email account or alias for signing up to newsletters, then create one, because you’ll be using it a lot.

#2 Subscribe.

Whenever you come across someone online who you like the look of as a potential client, subscribe to their newsletter. Same goes for anyone who expresses an interest in you, go to their site and subscribe to their newsletter. If they offer a time period e.g. weekly, bi-weekly or monthly make a note of this.

#3 Record.

When you get the confirmation email for the subscription, make a note of the ‘from’ email address.

#4 Check up.

Then, if you have time you can keep on top of this, and keep checking to see if the entrepreneur is meeting their commitment to their clients and customers with their newsletter. And if you don’t have the time to keep on top of this you can still do this exercise, you can set time aside one day to do a large quantity of sign ups in one go, or hire a VA to research a list of entrepreneurs in your niche or fitting your ideal client profile to do the sign ups, and then set this and forget it for 3-6 months.

When you do the sign ups make sure you click the links in the confirmation emails and ‘whitelist’ the email addresses.

#5 Leave to sit.

Then periodically, or after 3 to 6 months, you can go back and check to see if there has been any activity from those sites, some will be on the ball sending out newsletters and emails, like clockwork, while others won’t have sent a sausage… So you need to collate a list of all those people and send out an email like this:

Hi [Name],

I signed up for your newsletter/mailing list on [enter date], and noticed that your correspondence is fairly infrequent. You have a great business concept and I would really like to hear more from you over email, and I am sure a lot of your customers and clients would too.

I am an [online consultant/virtual assistant] and if it’s of interest I would like to introduce my services to you to help you stay in touch with your audience more regularly. It would be of enormous benefit to your business to keep yourself at the forefront of your subscribers’ minds.

If you agree this would be beneficial, perhaps you would like to try this out for a 3 month period to see how I can help you to engage your audience more with your business through an email marketing schedule?

I very much hope you’ll consider discussing this further, if you would like to please simply reply to this email, or [click here] to schedule an appointment at a time which is convenient for you.

I look forward to hearing from you.

Best regards,

This exercise could be very ‘hit and miss,’ but well worth trying out if you offer email marketing services in your VA business. Often times clients will need help understanding how they can be helped in their business, and this is just one great example that is sitting right on the surface.

It would also be great if you could have a pillar blog post on your blog explaining the benefits of regularly connecting with subscribers through a newsletter or email strategy, so you can also include that in your email and direct the potential clients back to your blog.

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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.

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