Christmas is just around the corner, and now is a great time to practise your holiday network marketing strategy. This is a technique of marketing I have used in the past, and would use again, to generate new clients for the start of the New Year. I call it “Campaign to Champagne,” because you can usually kick off the New Year with a new client (or a few if you’re up for it), and what better way to celebrate than with a glass of champers!
For this strategy we need to find large quantities of connections, so this works best on networking sites for that reason, you can work through ones like LinkedIn, Ecademy or Biznik.
Step #1 – Prepare.
Create a draft email for your campaign. Something like the one below:
I am looking for some great new “enter niche or industry e.g. Sales and Marketing” connections to start 2012, I’ve read your profile and would really like to connect with you.
My background is providing consulting and virtual assistant services to business owners and other professionals online, so I could come in handy for you.
I’m looking forward to connecting with you in 2012, have a very Merry Christmas and New Year!
A few key points in my draft which I have learnt in the past.
- I have emphasised I would like to connect in the New Year, people are too busy and don’t really care about doing new business over Christmas, they will feel less under pressure if you forward the date of your interaction.
- I have mentioned that I can be of some use to them, it’s all about them, not about you, don’t pitch anything here.
- Sound personal, and if you have time, mention something personal about them and why you chose to connect with them.
Step #2 – Search & Connect.
Go onto your networking site and find people to connect with. Then invite them to connect with you, you’ll need to add a short message. Something like:
“Hi Mike, I’m looking for sales & marketing connections in 2012, I’ve read your profile and would love to connect!”
When you send the connection request, and they confirm they would like to connect by clicking the “Accept” button, then you can send your message to them from Step 1.
Step #3 – Find A Problem, Then Solve It.
Send a follow-up email in the New Year to see if they would be interested in telling you more about themselves, for those that reply, I take a look over the info they have sent me, and see if I can do anything to help them, I craft a very quick mini-proposal letter pointing out some issues for example with their website, social media, customer service etc… anything I can see on the surface, explaining that I have a solution if they would be interested in hearing how they are able to improve their business practises, just let me know. This often rouses a curiosity, especially if folk genuinely care about their business, of course some don’t but it’s a foot in the door.
That’s it! No hard sell, it’s all about supporting and helping the connection with their business and providing a solution to a problem that they may never have considered before. What I suggest you do, if they join you, is have a bottle of champagne delivered to them at their address. You’ll have a very surprised, yet touched client, a great start to the relationship, and the New Year!