Video’s are becoming increasingly popular, and I first started to get into them in a big way after watching Gideon Shalwick’s “Rapid Video Blogging” video’s and reading his free report. Since then I have been using video’s as an integral part of my business and my online marketing, and since using them, I have seen some brilliant results, not just via social media, and the marketing aspect, but also from the brilliant responses I am getting from clients on how I have introduced them into my business. So I have put together a short guide on how I use video’s in my virtual assistant business.
#1 Client Guides
It’s really important as virtual assistants to help clients understand and learn how they can work with you. This will allow you to set your own terms of how you like to work, and it keeps everything clear and simple for the client to know exactly what they need to do in order to work with you. So if you have a support site, a project management space, and appointment booking system online, an online billing system — you can use screencast video’s to show clients exactly what they need to do, or give them a guided tour around your systems and ways of working. Use software like Screenflow to crop and edit video’s quickly and easily.
If you would like to create display video’s for promotions, to summarise content on a web page, or even find a creative way of displaying your testimonials you can use video to place key pieces of content on your site. If you’re going to use video for display on your website, for a more professional look, and the ability to add a “thumbnail” to your video, which is like a cover image, I recommend using Vimeo.
If you have worked with a client settings up systems and processes within their business, and you need an easy way to communicate with them on how they are able to use the system, you can create video tutorials explaining what they need to do. This is particularly great for showing a client how to use databases or company intranets you have set up.
Video can be one of the most effective ways to delegate because not only can you explain what you would like, you can also show someone. I often use video to show the people who I work with how I do different things in my business to help them pick it up and continue – this saves a lot of time, and I can quickly and easily get together everything I need in one video, and also it’s great to get the same kind of video’s through from clients, in order to provide them with the most accurate results if they have a specific way they would like things done. Jing is great for creating FREE 5 minute screencasts.
#5 Blogging and Podcasting
Of course, one of the most excellent ways to show your personality online is through video. If you’re able to get in front of the camera to speak for 10, 15, 20 minutes then you also have a good podcast in there as well, 2 for 1! If you are a little shy, or you want to take advantage of video blogging but lack the time and prefer to write blog posts, you can try doing short 1 to 2 minute intro’s to your posts and then placing them on YouTube, as well as your blog. It will give you that extra boost in your online marketing efforts!