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How To Get More Leverage And Publicity For Your Blog Posts By BloggyBacking

Michelle Dale - Friday, June 10, 2011

A little while back I did a post on finding a mentor, I was quite surprised at the number of shares I got on that post, all within a relatively short space of time. I don’t know exactly why this is, and this discovery was quite unintentional, my area of expertise is not blogging, so when these things happen, forgive me, but I get quite excited about it.

 The popularity of the post (whilst it wasn’t earth shattering) for me was very different to my average blog post, and on reflection, I wondered why, and I realised I did do something differently which may or may not have contributed to the the number of shares I got that day.

I will share what I did below as you may want to try it out and see if it does work. It’s a really simple and easy thing to do, which could be quite effective for you. In a nutshell, I happened to mention several people on the post, who happened to have quite a large following, and then I used Twitter to tell these people I had mentioned them. It was simply just a courtesy tweet to let them know I mentioned them, but still, it could of made a significant impact on the popularity of the post itself. Just like many people use the term “PiggyBacking” for utilising another persons resources or connections to advance themselves, I call this BloggyBacking.

How to try out BloggyBacking

Step 1: First you need to write a blog post, this can be a normal, just like any other type of blog post, but within that post, you need to mention and link back to a person, or other people on the web, who also use Twitter. The more popular the person you link back to, the more effective I believe this exercise will be, but of course, you need to find someone who is doing “real” interaction, and may likely respond to your gesture e.g. President Obama while certainly popular, would probably not be the best choice.


Step 2: Then once your blog post is live, @reply those people on Twitter saying that you gave them a mention in your post today. This will potentially result, I have found, in 3 things:

  1. The person will @reply back and thank you.
  2. They may retweet your post to their followers.
  3. People following that person, if they are fans of them, may likely pick up on the fact you have mentioned them in your post and then retweet or share your post to show support to the person that you have mentioned in your post.

All 3 of these things happened to me when I published the post. It’s well worth a try to see if it works, and it’s so quick and simple you have nothing to lose. If there are any #hashtags associated with that person you may also want to tweet those too for extra potential coverage. Good Luck!

P.S. If you include a mention of me or VA Live in a post let me know, I would be happy to share it. If I get enough mentions in posts from you guys via BloggyBacking, I’ll do a dedicated post and video on VA live linking to them. So don’t forget to share this, the more the merrier, and I look forward to reading your posts!


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Hi I'm Michelle, an entrepreneur specialising in virtual assistance, a digital and real world nomad, and a down-to-earth mother of three.



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