“BE ORIGINAL” — that has been the wallpaper on my iPad for the last couple of weeks, every time I look at it, I’m reminded of the importance of these 2 small words, and how deep they really go. Without originality and innovation, or something pulling certain people away from the crowd to sing a different tune, the world would be completely static. I think we all need reminding occasionally that being original is OK, if people don’t like it, they can leave, that’s the wonderful thing about free will.
So the next time you have a thought or idea that hasn’t been done before, or appears to be entirely unconventional, it could just be the next big original doozy your market needs to shift forward.
Sometimes I will have an idea that will come to me and I will think “OMG, that could be amazing” – then, by thinking about it more and more, and often realising that there is nothing out there like it, I come to find myself then thinking, there must be a reason why there’s nothing out there – I would often come to the conclusion that maybe it’s been tried, perhaps it failed, and that’s why I can’t find anything about it. I am not an inventor, so to speak, but it can sometimes get to the point where you think someone has already invented the idea, and it didn’t work, so move on, forget it.
Why do I come to this conclusion?
Well, there are billions of people on this planet, highly creative, very able, skilled, imaginative, brilliant, intelligent, genius even – why should I think for a second that my idea is original, and nobody else has thought of it before?
Well, in all likelihood, it probably isn’t 100% original, BUT, and here’s where the important bit comes in, whilst the idea may have arisen in another brain somewhere among those billions of people, how many of them would really have the drive to follow through with it?
Brilliant original ideas often require:
- A hell of a lot of hard work.
- An investment of some kind.
- Time, time and more time.
- The ability to always finish what you’ve started.
- A fair degree of self-sacrifice.
- Bountiful amounts of drive and determination.
And most important of all….
- Faith in one’s self.
Often times it’s not the ‘idea’ that really needs to be original, it’s the person behind that idea which matters — very few people are all of the above.
So, now I don’t believe that my ideas are totally original, but I know I am, and I know, that if anyone is going to pull the idea off, it’s going to be me.
So next time you have an idea, and you dismiss it because you think it may have been done before and failed, or it’s a crazy one that nobody will go for, hey, if you can think of it, you believe in it 100% – follow it through, and create something unique, plus if you do it properly, then the likelihood is, that it’s going to be awesome!
The 3 most important questions you need to ask yourself.
- Will it be useful to others?
- Are you going to enjoy doing it?
- Is it profitable?
If the answer is a resounding ‘yes’ to all 3, then in my opinion, it’s a keeper.
This is also important though….
Before you embark on it, talk to some impartial people about the idea, test reactions, gain feedback, gather as much information as you can before you get started. Even if everyone rejects it, you’ll know what to expect, some hills are steeper to climb than others, you need to make sure you’re ready, whatever the incline happens to be.