What is this?

The Roadmap is a unique support system specifically designed for virtual assistants and other online service providers.

Online Training.

7 options:








    Where to begin?

    Create a FREE account or browse our Roadmap guide.


    If you have any questions, please don't hesitate to contact us. We'd love to hear from you.


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    "Michelle has totally changed my life, honestly.”
    “One evening I sat on Twitter and made a start. That week I won 2 clients. What I am trying to say is, IT WORKED!”

    "My client intake has increased and my income doubled last month (my website was only launched for a week). "

    “Michelle is with you 100% of the way.”

    "I cannot express sufficiently my admiration in what Michelle has managed to achieve and that she has delivered it with passion, humour and huge amounts of patience. "
    "The course is truly unique."
    "The VA Apprentice course exceeded all my expectations and is probably one of the most worthwhile investments that I have ever made."
    "If you really care about your professionalism and wish to be amongst the best then this is the “no compromise” course of a lifetime.”
    “I exceeded my own expectations of myself with Michelle’s, ever present, care and support.”

    “Michelle is an awesome mentor. Her advice is honest, factual and it works. Going through the course there were times when I had my doubts if it would work but... It does.”

    “This is the most unique and special course that I have ever done in my life.”

    "She has brought out the best in each of us, things we strove for and things that we previously had not even aspired to."
    "I spent hours searching the internet for similar VA programs and couldn’t find anything that even remotely came close to what Michelle offers in her program."
    "This program has definitely exceeded my expectations and I would highly recommend it to anyone who wants to start their own successful Virtual Assistant business."
    "I have completed a few courses over the years as a entrepreneur and business owner but none, absolutely none as inspiring or totally unique as the TVAA course!!"
    "There is nothing else that even compares to TVAA in its creative approach, its support, coaching and sheer brilliance."
    "I have a business that I am absolutely so proud of"
    "Blown away by her willingness to go the extra mile and ultra efficient manner."
    "The tools and support that Michelle and her team provide throughout the course are amazing and make it an incredible value!"
    "Completing the course has enabled me to follow my dream of living abroad as a digital nomad and I am now happily based in Crete, Greece."
    "I think I had been expecting simply to learn what equipment I would need and what sort of software to use. The course encompasses much more - everything."
    "I can honestly say that the course opened my eyes."
    "Not only is the course exceptional, but the level of support from Michelle was immense."
    "To Michelle – I cannot amply express my gratitude for what you have done for me and my business."
    "The single most meaningful investment I’ve ever made."
    "Michelle’s very own guiding hand I’ve been given not just instructions, but ideas."
    "If you can give her a seed of thought, she can develop it into something truly remarkable."
    "Michelle is an excellent mentor/business woman. She never makes you feel silly when you need help and gets back to you asap."
    "This training is unique because it is so hands on, in depth and content rich to the maximum!"
    "I could never repay you for all that you have done for me and I will always sing your praises because they are well deserved."
    "Once you begin this course you realize very quickly that you are on a whole different plane – this is no ordinary learning experience."
    "If you have been considering the VA Apprentice to build your business model or revamp where you are and gain FOCUS, DO IT!"

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    Virtually Anywhere Apprentice 2.0 

    6-Figure Business Model - Blueprint, Build, Support. 

    This programme comes with (2) options, the first option is called "The DIY Version" containing only the learning modules and library of resources and tutorials. This is for those who would like to take the programme without the online presence build and client experience with Virtual Miss Friday. The second option, is the "The Full Version" where we provide the actual design, build of your website, various other technical services and mentoring you need to create the entire business from the ground up.

    This programme will teach you, step-by-step, how I created my company, how I run my company, and how I developed the company into 6 figures in the first 2 years of business, hired a team, and removed myself from ‘billable time’ into an online business consultant and manager. In addition to the learning modules, I am on hand with a range of mentorship options, and with the full version my team from Virtual Miss Friday works with you to build your website, and implement various other creative and technical projects essential to the success of your virtual assistant company – no other virtual business programme provides such a comprehensive, in-depth practical hands-on support service, or unique business model to follow. 

    You’ll learn a “tried and tested” 6 figure business model from start to finish, taking you through step-by-step all the tools, systems, documentation, templates, marketing, project management and organisational strategies I have used to develop Virtual Miss Friday into a sizeable, healthy consulting and virtual assistant business, which – and this is vitally important – I am able to step away from when I need to, and it still generates income.

    How This Programme Works

    This blueprint for the business (or learning) is split into 7 individual modules, and depending on your individual circumstances and own abilities you'll complete each module at a different pace. This is why in The VA Apprentice 2.0 we're giving you full control over the pace at which you take the programme. There's no pressure of a deadline, or feeling like you're behind. By the end of the 7th module, we'll intend to have your entire business set up and 'ready for action.'

    Each module contains 5 individual "sections" which will allow you to take the course in bite-size pieces, the sections will include Video, Audio, Presentation and Transcription of the course content. There will be a step-by-step action list at the end of the module to allow you to fully implement what you have learned. Many of the modules will include supplementary tutorials and support instructions for working with our team.

    We also build your online presence, so this programme includes a client area in Michelle's online project management space, giving you a complete client experience, and not only that, within the modules we provide tutorials, documents, templates, downloads and more, based on the same ones we use in Virtual Miss Friday, giving you everything you'll ever need to succeed!

    Apprentice :: Module 1 :: Preparing Yourself

    1.1 Setting Yourself Up For Business

    1.2 Michelle's Success System

    1.3 Setting Your Personal Goals

    1.4 The 7 Biggest Mistakes To Avoid

    1.5 The Oracles Of Wisdom

    This module is going to ease you in to the programme. It will provoke thought, motivate and allow you to really think about what you would like to get out of this whole experience. It will also give you a chance to get to know me a little better, and how my own VA business came about. I will give you insight into my own personal goals (which I hope will help you set yours) and how long it took me to achieve them. You'll also learn the specific system that I use to ensure I am making the right decisions in my business. This will give you a reference point for the decisions that you'll need to make about your business throughout the programme.

    Apprentice :: Module 2 :: Business Core

    2.1 Choose A Service Business That's Right For You

    2.2 Laying The Foundation Of Your Business

    2.3 The Client Profile Formula

    2.4 Pricing Your Services

    2.5 How You'll Operate A Paperless Business


    This is where we cover the foundation planning of the business, developing the core. I will take you through the creation of your business, and the types of VA company and business models that you can choose to develop - choosing the right model is essential to tailoring how you'll develop the business. We'll then work through the beginning steps of your business including your company name, tagline and then the formation of that company. We will be discussing client profiles and target markets, choosing and implementing rates, and all the systems and services you will need in order to run a paperless business.

    Apprentice :: Module 3 :: Online Presence

    3.1 Michelle's Online Business Blueprint

    3.2 Branding and Design

    3.3 Copywriting

    3.4 Social Media

    3.5 SEO and Analytics

    This is where things start to get really fun! This is where you get to develop the ideas and input creative inspiration into your brand and online identity. I will walk you through my very effective online business blueprint, which if followed correctly will set you apart from the rest of the VA’s and help you implement a “purple cow’ internet business to be proud of. We’ll go through SEO, Analytics, Branding, Design, Web Copy and Social Media. We'll map out everything you need in order to look visually stunning and put yourself out there like a true pro! In the "Build" section of the programme, we'll start turning the creative ideas that come out this module into a reality with the Creative and Technical team in-house at Virtual Miss Friday.

    Apprentice :: Module 4 :: Marketing Mission

    4.1 Capturing Your Market

    4.2 Blogging Strategy

    4.3 Content Marketing Strategy

    4.4 Networking and Social Media Strategy

    4.5 The Marketing Toolbox

    Generating leads is one of the hardest parts of getting your foot well and truly on the virtual assistant ladder, not only that it is essential for the ongoing development of your business to get you to the point where you're feeling secure and comfortable. This module is dedicated to just and ONLY generating leads! When you start your journey, your clients will usually come from lead generation, which you can then convert into clients (and I'll show you how to do that bit in the next module) - but for now we’ll go through how to generate leads through list building, blogging, content marketing, networking and social media and then I have a toolbox of 10 other methods of obtaining leads for your VA practise if you want to try other options.

    Apprentice :: Module 5 :: Securing Clients

    5.1 The 'Fine Art' of Customer Service

    5.2 The Online Appointment Mechanism

    5.3 Leads Into Appointments

    5.4 Appointments Into Potential Clients

    5.5 Potential Clients Into Clients

    This is where we you’ll learn my unique strategy (which I based on my formula for winning at chess) on how to convert the leads you generate from the techniques in the previous module into paying clients. I walk you through the art of outstanding customer service, stage 1, 2 and 3 of how I have been successfully converting leads into clients since 2005, and the exact mechanism and system I use for “Appointments” and “Consultations” which is tailored to reading your leads and potential clients and then customising your approach to optimise your conversion.

    Apprentice :: Module 6 :: Money Management

    6.1 Online Accounting System

    6.2 Customer Relationships Management

    6.3 Professional Estimates and Invoicing

    6.4 Client Incentive Programmes

    6.5 Maximising Your Potential Income

    By the end of this module you will have an awesome system for quickly and efficiently handling clients from the word “go”. CRM and accounting go hand-in-hand in this business. I take you through each stage of setting up a money management system and then handling your clients through it. You’ll learn how you can keep detailed records efficiently and effectively (and I am going to share why this is so important and certain things that cannot be overlooked) to ensure that you are running a professional practise which is geared up for ongoing development. You'll also learn how to maximise your income and earn an income from your business above and beyond charging for services.

    Apprentice :: Module 7 :: Ongoing Operations

    7.1 Client Intake

    7.2 Delegation Options

    7.3 Systematic Processing

    7.4 Retaining Clients

    7.5 Fast-Track To Success

    Once you have established your clients, you then need to know how to actually ‘work’ online with them in the most efficient and effective way possible. This comes with experience, and this is where I pass my experiences onto you. We start by going through the client intake procedure once the client has confirmed they would like to go ahead. We then go through the various methods that a client is able to delegate their tasks to you and how you can then delegate those if you have a team, using the Virtual Miss Friday method. We move onto how you can actually process your client assignments and manage workflow without feeling overwhelmed, and finally how you can increase your workload by using a follow up procedure with the client.

    Then finally we move onto the conclusion, where I will take you through what you need to do next to get your new business earning and flourishing as quickly as possible.

    Library, Checklists, Tutorials, Tools, Directory & Updates

    Each module has it's own library of resources for you to use. These resources will act as a reference point, and will help with your research and planning and will also to a degree provide you with the motivation to succeed at this programme. The library is growing and is continuously updated. This programme is not static, it keeps evolving, and with lifetime access, you will benefit from every update and improvement we make.

    Virtual Assistance is changing all the time, and because I still actively run and develop my Virtual Assistant Company, I am tuned into these changes on a daily basis, so I guarantee any information I learn, I will pass to you, so you too can always be aware of current trends, software, systems, applications and all Virtual Assistant related “stuff.” I am fully committed to keeping my word on this, and I will periodically update and tweak this Apprenticeship throughout its lifespan, so you always have the most cutting-edge information available to you.

    In order to stay on track you'll be provided with accountability checklists for each module and each phase of your build. This will allow you to ensure that you have covered each item from the programme, and also will keep you on track with the development of your business through the delegation and collaboration with our team at Virtual Miss Friday.

    Each checklist is designed to so that you can develop your business in clearly defined stages without feeling overwhelmed with the bigger picture. As you complete each checklist, you'll be another step further to launching your brand new business.

    Exclusive "Member Only" Forum

    You'll have full access to the members only Forum, which is a secure forum that'll give you direct access to Michelle and the VMF team if you have any questions, or you're seeking additional advice throughout the modules.

    This is a group forum where members can also work together and collaborate on the various stages they're in during the programme. 

    You'll have lifetime access, so there's a constant source of support, ongoing for your business, but not only from Michelle; we've also found that the people taking our programmes will help each other in the forums too.

    We Build Your Business With You

    The most phenomenal and unique part of this experience is the building phase of the programme. You don't just learn the Virtual Miss Friday business model, we help you make it a reality by working with our in-house team to create a unique online presence that will turn heads!

    As part of the programme you will receive well over £4000 of our own professional services, to allow you to have a fully functional, smokin’ hot, professionally designed online presence. “Looking the part” is a major factor in reaching a six figure success, and many of the reasons why online service practises are breaking it and not making it, is down to a less than acceptable online presence. This is the reason why we have included the full implementation into the course – so there's no reason for your online presence to let you down.

    How We'll Build Your Online Presence From The Ground Up

    Essentially you'll need to be in the driving seat, you need a presence to match your unique style and the creative guidelines that are provided in the programme will need to carry through to the build. The aim is to get you to create a vision of how you would like your business to look, and then we'll help you make that vision come to life online. We provide you with a fully serviced client area, and you'll also have access to all the VMF client documents and templates that we use in Virtual Miss Friday to service our clients, giving you valuable knowledge and insight - plus a complete client experience.

    Apprentice :: Build :: Phase 1 Blueprint

    1.A - Create Brand Guidelines
    1.B - Logo Customisation
    1.C - Select Core System and Install Theme
    1.D - Google Apps Installation

    During Phase 1 we'll start to bring together the basic blueprint of the build that we can use and expand on during the following 3 phases. This will include creating your brand guidelines, choosing your overall style and colours for your brand and customising a logo for your business. 

    Then we'll move into selecting the right system for building your online business in, you'll have 2 options, the first is Adobe Business Catalyst (the same system that this website you're on now is built in) or Wordpress. We'll go through the features and benefits of both. Full training is provided on how to use each system so you can maintain your website after the build is complete, even without prior knowledge of using it.

    Then finally, we'll install Google Apps on your domain so you can begin working on setting up and organising core accounts and 3rd party services for your business.

    Apprentice :: Build :: Phase 2 Foundation

    2.A - Content Review & Editorial
    2.B - Marketing Cornerstone
    2.C - Scalable SEO Data Pack
    2.D - Social Media Design

    In phase 2, we'll take the copywriting you have created for your website and we'll hand it over to our experienced editors for a review and editorial, we'll send it back for your approval before adding it to your website.

    We'll then begin working with you on the cornerstone of your business, which will be the product you'll use to obtain leads, and add subscribers to your list. This could be one of several things, that you can create yourself or you can use the ones we provide inside the programme. In most cases this is an eBook, so you'll have several options for the design and customisation of your product graphic to fit in with your brand and website theme. 

    Next, our SEO team will get to work on your very own tailor-made SEO customisations. We will work with your unique individual business details and goals in order to come up with a realistic SEO target, this will include expertly optimised Meta Data and adding that Meta Data (page title, keywords and description) onto your website on 2 x pages. Our team specialises specifically in understanding the search engines, and we can provide you with everything you need to get your site digitally optimised. This option is scalable and if you intend to make SEO a primary part of your business development strategy, we can offer additional pages inside the programme.

    Finally we'll provide you with a custom social media design to match your brand and theme. This includes a Facebook timeline cover, a Twitter cover, a YouTube design, and a LinkedIn company page cover.

    Apprentice :: Build :: Phase 3 Construction

    3.A - Website Customisation
    3.B - Installation of Business Tools
    3.C - Installation of Marketing Tools
    3.D - Final Review of Checklist

    This is the final phase of the building process before we hand your website back to you. 

    We'll start by customising your site to your unique brand. This includes adding images, and organising the layout as per the programme guidelines. Then we'll install any business tools that you'll be using as recommended in the programme so that your website is fully integrated with those and ready to use. We'll also add any marketing tools to your site such as social media widgets or comment plugins. And finally, Michelle will do a final check of your site to ensure it's ready for the public.

    By the end of Phase 3, you'll be ready to go with your entire online presence ready for action. During this phase you'll use the checklists provided to ensure that you have included all the necessary items you'll need for your website to function like an online business and not just like an average website.

    We Support You In Your 1st Year and Beyond

    FREE Access To The VA Shoestring

    (Value £97 GBP)

    The VA Shoestring is a 30 day (or lesson) programme that guides you through a DIY process of setting up as an online service provider – this is really for you if you’re sitting on the fence, you're really low on start-up funds or you have decided that you’re not quite ready to make an investment into a scalable business.

    In the programme I address common dilemmas such as, “How do I get started?” “How much should I charge?” “How do I get clients?” “How do I get clients to choose me?” “How do I get a website?” “How do I set up my email?” – and many, many more…

    The programme provides a complete checklist of the basics, where to go to obtain them, how to set them up, and how to integrate them. Video training is provided so you can literally go through following the steps.

    As a member of The VA Apprentice you'll receive FREE access to the programme inside the members area and all future updates. The programme is referenced inside The VA Apprentice as supplementary learning material to certain modules.

    FREE Access To The VA Passport (For 1 Year)

    (Value £228 GBP)

    Supporting Online Service Providers Who Want To Go Places. Skills, Resources, Learning, Mentoring.

    This community style site is aimed to expand your knowledge of online business, provide ideas and inspiration for potential services you can offer clients, and how to go about it. We provide information and resources for the most in-demand services and skills in the industry that will help you assist and support fellow online entrepreneurs and clients. It’s also packed with educational content, opportunities for self-development, allowing you to grow and expand your business, with ongoing support, not just in terms of advice, but through actively promoting your business through our social media network and magazine – this site is designed to actually WORK for you, which means that you can confidently provide services online to your clients, with the added bonus of a support network of professionals in the same field. Click Here To Learn More.

    FREE 6 Month e-Mentor Programme

    (Value £497 GBP)

    I offer direct email support (just between you and me) where I’ll answer your specific questions which are related to your business or building your lifestyle around your online business. 

    There is a restriction of up to 2 emails per week, however you can ask as many questions as you like in those 2 emails. 

    This type of guidance is for anyone who has a strong ability to follow instruction and direction, and can be fairly self-sufficient in their personal development, since I won't be on the phone to talk things through with you, and for you to ask questions.

    Celebrate FREE Annual Updates - Every Year!

    You'll receive updates automatically in your members area completely free of charge, so you'll have something that keeps on giving each and every year!

    Every year Michelle goes through all of the Roadmap Programmes and Courses and where applicable will update them with new content, information and new tips and tricks picked up over the last year. We also make changes to the modules as Virtual Miss Friday evolves and changes.

    Apprentice Graduate Badge

    Providing you have completed the course and your online business passes our approval standards you will receive “The VA Apprentice Graduate Badge” for your website. You can proudly display this badge on your website to show that you have completed the most cutting-edge, progressive Online Service Provider Training Course which exists on the Internet.  

    If you are awarded the badge, and you continue to maintain this standard of excellence, you will receive a place in our online service provider directory TheVABlackBook.com. Any ‘excess’ pre-qualified clients from Michelle's own company Virtual Miss Friday will receive a personal referral to this website. 

    Our intention is to create a ‘one-stop resource’ for elite online service providers, globally.

    Are You Ready To Get Started?

    There Are 3 Options To Choose from...

    OPTION #1

    (1) Payment


    FREE Annual Updates
    30 Day Moneyback Guarantee

    Enrol Now

    Your only charge for this programme will be £3497.00 GBP.

    In return for this payment you will have full access to the programme, it's facilities and the build services


    OPTION #2

    (6) Payments

    £587.00 Per Month

    FREE Annual Updates
    30 Day Moneyback Guarantee

    Enrol Now

    Your initial charge will be £587.00 GBP, you will then be charged £587.00 GBP on a monthly basis for 6 months in total. In return for each monthly payment you will have full access to the programme, it's facilities and the build services.


    OPTION #3

    (12) Payments

    £297.00 Per Month

    FREE Annual Updates
    30 Day Moneyback Guarantee

    Enrol Now

    Your initial charge will be £297.00 GBP, you will then be charged £297.00 GBP on a monthly basis for 12 months in total. In return for each monthly payment you will have full access to the programme, it's facilities and the build services.

    What To Expect After You Purchase Via PayPal

    After you have made your purchase via PayPal you'll be redirected to a page where you can create a login to the Virtual Miss Friday site, and more specifically to this programme.

    If you already have a members account and a login for Virtual Miss Friday, whether this be as an affiliate, shopping cart or for any of the other products or programmes we sell through the learning centre, on the registration form after sign up, please enter the exact same name, email and password for this programme to be added to your existing account.

    Want the programme but not the build? Check out the DIY Version >> 

    You receive exactly the same content and programme, not matter what payment plan you choose. If these options below are out of your price range, or you don't need the build options in the programme, check out our new "DIY" version designed just for you!