Useful Considerations And Tips On Website Development Navigation Strategies

June 26, 2010

Does it bother you when you’re looking for a product to buy and you get routed through several web pages before you even see a picture of the product? Nobody wants to have to do this. Make it easy for visitors to become customers and set up your e-commerce website development so that it is a breeze to navigate through.

Think of the navigation that’s on an airplane or on a ship. The navigational system lets you know that you are heading where you want to go. It also signals you when you are off-course.

You can use site maps for navigating your website. This useful feature gives a breakdown allowing the visitor to understand where information can be located. It includes topic headings and links to those pages. When the customer goes to a site map, they have the option of going to a general location or to a specific point of interest.

With online business marketing, there is a rule that many of the “clued-in” website owners follow: Take fewer than three clicks to reach any destination. It is said that the customer who is made to work too much in this way, will quickly look for a site that is more user-friendly. It is essential that you employ good navigation, as you could lose more business than you think, before anybody even sees your product.

From the homepage to the product page needs to be a very short trip. Set up your site so that it has drop down menus, is easy to read, has well labelled buttons and other features that ensure that your site is truly user-friendly. When the cursor moves around the page and comes across a clickable link, it should change colour or turn into an icon of a hand. Always make sure that you test all your pages and links before you go live, to ensure that links are not broken.

When you advertise on other websites, you include links to your website. Well, if you are concerned about publicising your product, you will want to link to an appropriate landing page and not to the home. The landing page is used so that the potential client goes directly to where the product is. For a category of products, the landing page would take the customer to the location (aisle, if you will) in your virtual storefront where these products are viewed. The customer can then click and read a detailed description or simply click and buy if they wish.

Your landing page can be an informational page. It can contain content that talks about that particular type of product, with a button at the bottom to click and view it in the virtual store. In eCommerce, you often want to gather customer information, so that you can make e-mail lists and the landing page can incorporate a form that the customer will fill in with this data before proceeding to the product itself.

You will certainly have a much greater chance of selling something if it is easy to find. Take time when you are putting your website together, so that the overall design makes it easy to link the pages for best effect and remember that if you are looking for help with any of your online business marketing or design issues, a professional virtual assistant can be located rather easily by engaging a Google search!

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Posted by Virtual Miss Friday | Filed Under **eBusiness**