Surefire Tips On Social Bookmarking Services And Establishing Reader Relationships

August 26, 2010

Who wouldn’t want to be viewed as an expert in their field? This can lead to increased traffic, additional sales, enhanced credibility and more visibility. The readers that you already have and your activity with social bookmarking services and sites can really help you out.

When you find something that you love to read, you want to tell everyone. You want to remember where it is located, as well. This is the essence of social bookmarking, after all. When you provide good quality content, your readers are happy. They are sometimes so happy that they will bookmark your content on their favourite social bookmarking site.

You can come across social bookmarking services and sites for everything under the sun. Readers can tag content, videos, pictures and more. You can set up your own account at these locations and add icons to your online sites and blogs as well. The sites don’t copy your content but index a link to it when someone bookmarks it. This content or media is assessed by other members, who will vote on its merits. You could even be featured on the front page. Your inclusion here could bring you more visitors.

There is one crucial point: Readers won’t bookmark your stuff if you don’t try to build relationships with them. By listening to what is returned to you in surveys, you should make appropriate changes to your product lineup or website. If people know they are being listened to, they will respect you.

Keep going from here. Your readers may be writers in their own right. Take the time to find out what your visitors really like. If you find that they have their own blogs, visit and interact. When you come across some of their posts that you like, bookmark them. You might find some of their content already bookmarked and you should leave comments and vote on this.

Whenever somebody posts on your own blog, make sure you respond in turn. This is a way of starting a new conversation. You are gathering valuable information about them, at the same time as you are curious about why they are interested in your content or products.

When your loyal readers see your stuff bookmarked on a site like Digg or StumbleUpon, they will vote for you. Social bookmarking is one way to drive traffic to your site and help build expert status. You should select social networks that are appropriate to your niche.

If readers like and trust you, they may be more inclined to use social bookmarking to interest others in your work too. Reciprocate by visiting their blogs or websites and tagging their work. You can see a mutual relationship emerging between the business and the reader. If you’re looking for an expert to take care of the details for you, to get the ball rolling, consider hiring professional virtual assistants to get it all done, fast.

Blogging

Chances are, at least one third of your readers have some sort of presence in cyberspace. The majority of these will likely be blog sites. They could be fully fledged businessmen like you, blog in their spare time or be classified as a “professional” blogger.

One way to get to know them is to visit their sites. If you have your own blog for your business, have a category devoted to reader news. Offer free products or discount coupons when they volunteer to give their blog or website address to you.

Now, go to their blogs. Read what they have to say and the kind of topics they talk about. When you leave comments, remember to be creative and not just tell them that you are “pleased to visit their site,” or some other intangible. Really get involved.

If you have an RSS reader, you can include all of their sites in it so that you will be notified when there are new updates. Participate just like any other follower of the site. Everyone will appreciate the quality interaction.

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Posted by Virtual Miss Friday | Filed Under **Media**, **eBusiness**, Development