How to Unleash Your Small Business Potential with a Website.

June 16, 2009

As a Virtual Assistant, I specialise not only in web design applications, but also in online business development and a variety of administrative services. I have found many people with small businesses often wondering as to whether a website would really benefit them.

Here is the answer to the question all small business owners ask.

Do I really need a website? Answer: YES! Here is why…

1. Introduce your products and services: These are the days of “Enquiry Marketing”. Make your business available 24 hours a day and allow your customers to be in control.

2. Become Recognised: Make yourself stand apart from your competitors with clear, recognisable branding while displaying your products and services to the entire world.

3. Boost Sales: Explain benefits, compare products, and publish testimonials from happy customers.

4. Earn More: Subsidise income and demonstrate knowledge by selling e-books for people to learn from.

5. Professionalism: A letter from “you@yourbusiness.com” will open more doors than an email from a hotmail account.

6. Be Found: People use locally defined keywords in the search engines, “Craft Shops in Cornwall”, for example. This will lead them to your place of business, opening times, contact information, location and more.

7. Collate Valuable Information: An enquiry form on a website will often provide you with quite a bit of very valuable information from customers and other interested individuals.

8. Marketing & Advertising: Newspapers and Magazines have 2 significant disadvantages when advertising. 1) Once printed updating them is time consuming and expensive 2) The information you can print is limited. A web site can be updated instantly with little or no cost involved.

9. Promote: Do you promote your business at workshops or tradeshows? Increase awareness and advertise the event on your website.

10. People Buy People: A well-developed website displays a viable business, conveying trust and credibility while gaining loyal customers through good customer service.

When choosing to invest in a website, using a virtual assistant will give you a great deal more for your money and also the option of taking your website several steps further once it has gone live on the Web.

So what are the advantages of working with an excellent Virtual Assistant?

More than simply a Web Designer: When investing in a VA website package you’ll get a top notch professional designer that offers exceptional marketing and business advice, including usability consulting and search engine optimisation techniques. Your website will not only look great, it will be easy to find and user friendly.

- Diverse: A VA can design and deliver other marketing materials such as business cards, brochures, flyers and more.

- Professional: Most VA’s will have a large repertoire of business experience, skills and knowledge enabling them to be a valuable asset in assisting you to achieve your business goals.

- Efficient: The services of a VA are delivered when you need them with completions to tight deadlines.

- Convenient: As the vast majority of Virtual Assistants work from home, they can be available as and when you require their services.

- Affordable: There is always a VA to suit all budgets, and many offer package deals which include support and administration services to compliment your website.

- Independent: As an independent service provider a VA is able to negotiate project work, hours and rates and many offer a free no obligation consultation.

Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Support the Campaign for FREE Virtual Assistance today!

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Posted by Virtual Miss Friday | Filed Under **Business**, **Internet**, **Marketing**, **eBusiness**, Advertising, Development, Promotion