Helpful Tips On Really Selling Digital Products Fast

June 28, 2010

When you think of website development and selling products online, most people envision getting a big box delivered by the postman to their front door. However, online businesses do more than just sell tangible products. These days, digital products are a hot commodity in the eCommerce market.

Selling physical products requires a lot of preparation on your website, and serious online business management. You will need to create graphics to show what they look like, set up appropriate landing pages, engage in comprehensive marketing and establish a working shopping cart, so that the customer’s demands are met. When it comes to selling digital products, however, a different approach is taken.

Digital products can be received in one of two ways: in the mail or downloaded directly to the customer’s computer. The download solution is often preferred by online organisations, as delivery is rather easy and no real inventory needs to be stored, other than the initial files.

However, how can you ensure that the customer receives the products in a secure fashion, and that you don’t get “scammed” in the process?

These are some of the things you need to think about:

Methods of Payment

The issue of e-payments is still an issue with digital products. After all, the consumer pays when he or she buys the item, just like any other transaction. In order to accept and process payments via credit card, you have to have:

• An Internet Merchant Account
• Merchant Bank Account
• Payment Gateway Account

The first thing you need to think about is that a receipt of payment must be produced, so that both you and the customer have this information, just in case something goes wrong during download. Credit card purchases of digital products are still subject to charge backs from the credit card company.

Using a third party P2P (Person to Person) payment method is popular for digital products. PayPal functions in this way. All you need to set up an account in this way is an e-mail address to link to the account and a verifiable bank account. On your website, payments are transacted by entering an email address. This will send the customer to their PayPal account, where they will be prompted for their login details. Once there, they verify that they want to make the transaction. When this is all over, they go back to the product website during the confirmation process.

You can opt to store your digital products in a special directory online which is protected by a password system. If you do this, unauthorised individuals will not be able to gain access. A very simple way for you to set it up is that when the customer pays, they will receive a login and password, and the link to that particular digital product. Make sure that you tell your customers not to give the link to anybody else! However, if you’re willing to invest a bit more time, and perhaps hire a professional online business management firm to handle this process on your behalf, you can have a timer set up on the download link as well, for added security.

If you don’t want to bother yourself with all this organisational headache, get a complete digital download solution, where for a monthly fee you have everything you need to do business, digitally. Examples of this include PayLoadz (www.payloadz.com) and ClickBank (www.clickbank.com).

Digital products are hot right now. Setting up a digital product eCommerce business means low overhead and more profit. Use a system that allows you to “quickly and easily” get your products to customers and their payments to you.

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Posted by Virtual Miss Friday | Filed Under **eBusiness**