Great Ideas For Optimising The Pages Of Your Website Development

January 19, 2010

Search engine optimisation can be one of the hardest and most rewarding tools in your online business arsenal. It helps with marketing, advertising and selling your products or services. Because it is a wide category, there are plenty of places where you can go wrong with it. Here are just five of them:

Under Utilising Your Website – Optimising your website development involves every aspect of your site. Content is not the only thing to worry about. This is just one piece of the bigger picture. When you concentrate on content and not on leveraging all areas of your site, you are robbing your own pockets.

You will get visitors if your content is on-point, but the search engines can rank you even higher if you used keywords in other places too. Remember that the page has a headline, an article can have a title and a picture has an associated caption. Now use all of these to help you.

Keyword Overload – Search engine bots are smarter than most people give them credit for. If you use too many keywords, they will start to ignore your content and automatically give you a lower ranking. Some people seem to think that they can just use as many as they like and they would be more visible, but this is not the case.

Search engines consider people who stuff keywords to be cheating. You should always stay within an allowable density. And, those keywords will show up naturally throughout the article so it doesn’t sound like it was thrown together just for the keywords.

Density Of Keywords – Guard against having too few keywords as well as too many. Some people write their content without even thinking about keywords. You might have written the most informative article about a subject, but without giving the search engines the appropriate clues, they will be unable to rank you and no one will find your work. It’s not sufficient to use the word once or twice in an article.

Variety – Better articles don’t just use a single keyword. If you started with the word “chocolate,” your entire website wouldn’t be based on it. When people are searching, they use a number of words similar to your primary keyword, or in combination. If you make and sell chocolates, there are better words to use: chocolate treat, chocolates, how to make chocolate, etc. it’s like throwing all your eggs in one basket if you don’t diversify your keywords.

Use Reciprocal Links – Back links are important, but they are not all created equal. The search engines prefer organic links. Links should represent the fact that particular sites like your content and want to link. So if you use top quality content, article directories and social bookmarking websites can give high class, inbound links to help with ranking.

Pay particular attention to seo services, and the experts who provide them. Don’t get involved with first-timer mistakes!

Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!

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Posted by Virtual Miss Friday | Filed Under **Business**, **Internet**, **Marketing**, **Media**, **VMF**, **eBusiness**, Advertising, Development, Everything Else, Promotion, Writing