Excellent Suggestions For Using Website Development Stats To Your Advantage

March 11, 2010

Your online business is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.

Remember we are talking about complete website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.

The site should be more than just an entry point into the online world. It’s your base of operations and can also be a source of rich information about your business. Remember to use site statistics to help you improve everything.

What To Look For:

A number of different statistics can help you improve the way that search engines look at your site. You can learn something useful from each individual statistic, to tell you how you are doing right now.

1. Page views – How many people look at each page of your website? You can check page views on a monthly basis to see what portion of your website development is the most popular. You might find that certain pages are more popular during certain months due to seasonal offers. Find out which items you should drop and which you should focus on.

2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.

3. Links – For example, outbound links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.

4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. Compare statistics to track product buying trends to predict future sales.

5. Keyword analysis – Analyse one or two keywords per page. By looking at page views you can analyse how well your keywords are working. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.

Google Analytics is a free program that you can use to measure these and other website stats. With so much information, you can dominate your niche if you’re willing to invest the time and effort.

Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!

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Posted by Virtual Miss Friday | Filed Under **Business**, **Internet**, **Marketing**, **Media**, **VMF**, **eBusiness**, Development, Everything Else