Valuable Pointers On Small Business Financing Strategies

May 1, 2010


The past few years have been momentous. No longer can we consider ourselves to be in safe and solid occupations, as many of us have had to really focus on where we are in life, quite suddenly. When you come to a certain age, it’s not much fun to be faced with the prospect of having to look for a new job, courtesy of this most severe recession. This type of experience can be so traumatic that it creates a lasting impression and makes you vow that you will never put yourself through this drama again. It is at times like these that you really need to consider striking out on your own and establishing your own business, rather than letting somebody else determine the fate of you and your family.

If you really sit down and think about it, we all have certain ideas inside us and we should reflect upon our abilities and talents to see how we could best use them when we become self-employed. Why not use some of your skills to provide much-needed services and products for others and as you journey down the road of entrepreneurialism, benefit from the peace of mind that comes with it. You might be saying to yourself, an idea is all well and good, but what about that thorny problem of small business financing? A new business owner can always try going it alone with little or no up front, or ongoing expense, but realistically most businesses will need some sort of financing to get off the ground. For some this hurdle of finding small business financing could even be something they consider too difficult to overcome.

Due to all the dramas of recent years, you could be forgiven for thinking that an approach to a bank would be a complete waste of time and as a consequence most small businesses would find great difficulty in borrowing money. It certainly doesn’t have to be this way. By starting off on a solid footing and by preparing your case adequately, small business financing options are available to you, to help you float your dream.

You may well have heard of SBA loans and know that, even though you would need some decent credit to start off, you don’t have to have perfect scores, a situation that very many people find themselves in these days. SBA loans are available for up to $5 million in value and it’s certainly possible that you will only be required to put between 10 and 20% of your own money into the pot. Remember that this program is a government-funded concept, and is essentially a guarantor of loans made by other parties. Basically the government will guarantee up to 90% of qualifying loans made this way.

If finding any down payment at all is an issue, financing for your small business could come in the form of an unsecured loan. Unsecured loans could be an option if you require less than $150,000, and are in possession of a good credit score. You won’t have to guarantee the loan against your home or other significant assets, and capital may be available to you in as little as seven days. These cases rely entirely on a first-class credit history, good credit standing and an appropriate credit utilization rate.

Did you know that you can invest up to 100% of your retirement funds into a new business venture — without paying taxes or early distribution penalties? Here, you should have more than $50,000 in retirement funds available and should seriously consider this case. In this case you would be investing in yourself, so you wouldn’t have to worry about loan payments or anything like that. In addition, it is also possible to combine this form of small business financing with other sources of funding. This is the way that you could move forward, if you’re finding it difficult to come up with the 20% equity needed to qualify for a SBA loan.

If your business requires significant asset purchases, you might consider equipment leasing. Equipment leases often come with extremely favorable rates, however, they can only be used for equipment purchases or refinancing.

In short, there are many small business financing and funding opportunities out there to help you achieve your dream, you just might be looking in the wrong place.

The past few years have been momentous. No longer can we consider ourselves to be in safe and solid occupations, as many of us have had to really focus on where we are in life, quite suddenly. When you come to a certain age, it’s not much fun to be faced with the prospect of [...]

Phenomenal Guidelines On The Ultimate Virtual Assistant Service

April 30, 2010


Businesses often have a variety of needs Often times, the business owner has needs that may go unmet because they are always busy with work issues. For a virtual assistant looking for a profitable and demanding niche, this type of client needs the multitasking expertise of a concierge professional.

Organisation is quite hard to manage for some businesses. It’s enough to work on creating products for clients or managing the services that they provide. This will mean that important things get missed all the time, unfortunately. Someone needs to pay attention to the details so that events and product unveilings go off without a hitch.

A business has many areas of operation. For example, a catering service could be getting ready for a major upcoming event. In this case there would be many things to do, including equipment issues, hiring workers, their uniforms, handling different kinds of foods and a million and one other seemingly insignificant tasks. Forgetting even one thing can hinder the event and potentially cost the business a client or a contract.

Perhaps an organisation wants to set up a national meeting for its members. When the date is set and invitations are sent out, the work really begins. Just think of the details – entertainment options, caterers, website development updates, other people who need to be booked, and hotels need to be reserved as well. They need help managing the particulars.

With any major event, the real hero is the person who handles all the small things and details associated with the best ideas that somebody else comes up with. With a small business, that unsung hero is the business owner who already has their hands full with other projects. To handle all of this with zeal and determination takes a truly coordinated and well-organised person.

Multitasking can be a very difficult job and is not for the faint-hearted. If you do it in your own life and find you have a talent for it, express it to the fullest, and see just how far it can take you. For the virtual assistant who was once a trusted ally of a senior executive or management professional, this kind of demanding work can be very familiar.

For the highly organised and multi-talented expert virtual assistant, using your skills to help in every aspect of your client’s life can be a very rewarding challenge. These are some of the duties you could do as a concierge virtual assistant:

• Planning events
• Business scheduling
• Making personal appointments
• Party planning
• Hiring various services
• Buying corporate and personal gifts
• Hotel reservations
• Travel arrangements for clients
• Paying personal bills
• Dealing with household activities

A concierge virtual assistant is a personal assistant and business assistant all rolled into one. If the business client has a great idea for a new product, you will be the one doing all the fact crunching. If they forget to schedule a doctor’s appointments for their kids, you call and arrange it. Their entire schedule is managed by you, so that they are where they need to be when they need to be there. The concierge virtual assistant will take care of business and personal needs with a clear air of confidence and professionalism.

Businesses often have a variety of needs Often times, the business owner has needs that may go unmet because they are always busy with work issues. For a virtual assistant looking for a profitable and demanding niche, this type of client needs the multitasking expertise of a concierge professional. Organisation is quite hard to manage for [...]

Fantastic Considerations On Working With Virtual Assistant Customer Service Experts

April 29, 2010


For any business under the sun, customer service is absolutely essential. When customers aren’t satisfied, they go elsewhere. For business owners that don’t have the time to provide proper customer service, they can hire a virtual assistant with the skills to do the job.

What is customer service? It can be as simple as answering an email from a customer in a timely fashion. Or, it’s providing a FAQ page on the business website. The customers are looking to have their needs met and this is at the essence of customer service.

Gaining a new client through good marketing or advertising is only part of the battle. For example, if the business has 50 individual customers, spending $100 each, this is a good start. That is $5,000 worth of business.

If the business has poor customer service skills, then clients may be driven away and the $5000 would seem like very little in the long run. Better still are the same fifty customers spending $50 each time they visit because of customer loyalty inspired by great customer service. In this case, the business makes $2500 for each time that these 50 customers come along. A satisfied customer is the best marketing tool a business can have.

The customer is always the most important element as he or she has the power to make the business sink or swim and treating them like the gold that they are is step number one in your business plan. Businesses use email systems, answering services, automated phone messages and instant messaging services to deal with customer issues. But, each of these types of service ideas needs someone to effectively manage them in order for it to work.

Customer Service – Expert Virtual Assistant Tasks

When sales drop off because of customer dissatisfaction, it’s time to get help. The majority of virtual assistants are well-trained in the communication skills necessary to specialise. Use these skills to help in finding clients as well as helping to maintain the business on a daily basis.

A virtual assistant customer expert will help the client to solve the business’ customer problems. Such a VA would be dealing with customers and reporting back to the client. Some of the job areas include:

• Addressing customer complaints (calls, emails, IM).
• Handling product issues between client and their customers.
• Answering customer questions.
• Sending out emails, catalogues and newsletters to subscription customers.

It really depends on what the business is in need of and this will define how broad the necessary services have to be. Clients should give the VA the authority to give customer refunds, exchanges and other solutions depending on what situation arises. In these cases, the VA will need access to the databases, including customer account details and should have the privileges to be able to update records.

A lack of knowledge of the product or the company can lead to much dissatisfaction when outsourcing customer service. A virtual assistant specialising in customer service will become familiar with the company and their products as a common practice, so they can do their job to an excellent standard. If the VA has worked in the customer service arena before, they are at a most distinct advantage.

A virtual assistant brings skill in communication to the table when dealing with customer service issues. As such, the work of a VA can bring very profitable customers, over a lifetime, most notably through an escalating website development enterprise.

For any business under the sun, customer service is absolutely essential. When customers aren’t satisfied, they go elsewhere. For business owners that don’t have the time to provide proper customer service, they can hire a virtual assistant with the skills to do the job. What is customer service? It can be as simple as answering an [...]

Phenomenal Tips On Using Article Directories To Get Serious Traffic

April 28, 2010


Content is one of the main reasons people keep coming back to the Internet. Providing the information they seek can lead readers back to you again and again. If you are a writer, use your skill to promote your website development through article directories.

Article directories are repositories for good content and website owners go there frequently to seek material for their niche. People simply surfing the web can also find this content during their topic searches.

This is valuable to you, the website owner. By having your content listed here, your submitted and posted articles can gain you quite a following. It’s not as hard as you might think, so long as you adhere to submission guidelines. Note that while most article directories have similar rules, not all are the same so make sure you double check before submitting articles to each site. If dealing with article submissions seems at all complicated, consider contacting a professional virtual assistant to take care of the details, and get you started right away.

To start off with, the best way is to write content about something that you know and focus on your niche. This will give you plenty to work with. You can write about business issues: starting a business in your niche, defining your niche and promoting your business. You would probably want to create most of your articles about your business focus. Maybe your focus is gardening: how about these titles – “fertilising your vegetable garden, cultivating bug resistant plants,”– all are good titles.

Essential Keys For Driving Serious Traffic Your Way

• Whatever articles you write, always have an engaging headline. Incorporate the keywords you use on your website. Articles that include steps or processes catch a reader’s eye. Why is this? They usually include bulleted points or numbered steps which are easy to skim or read quickly. Remember that readers are looking to get their information in as practical a format as is possible.

• Use keywords throughout the article. For an article of 400-500 words, a particular keyword can be mentioned about six or seven times to be effective and not considered “keyword stuffing.” For maximum effect, if you have more than one keyword you want to use, write a separate article for each.

• Submit your content to popular article directories. Some people may have their favourite sites like About.com or Ezinearticles.com to find helpful information. Within these sites, they can search for useful articles. If you are there with your expertise in the form of submitted articles, they will find you. If they find your information and they believe they can use it and trust it, there is a high chance that they will follow through to your website to learn more.

• Use your Bio box. As any virtual assistant will tell you, this is a great and free tool for website promotion when you submit articles to directories. Here, you have a chance to tell others what you want them to know about you and your business. Links to your website can be placed here for readers to access.

Although video and audio are becoming more and more popular, written content is still the king on the Internet. Drive serious traffic your way by submitting quality content to popular article directories, along with those other types of content for maximum exposure.

Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!

Content is one of the main reasons people keep coming back to the Internet. Providing the information they seek can lead readers back to you again and again. If you are a writer, use your skill to promote your website development through article directories. Article directories are repositories for good content and website owners go there [...]

Several Fantastic Points On Getting Noticed Through Online Business Forums

April 27, 2010


You can find help from fellow entrepreneurs within forums, as you start off your business. You can reciprocate as well. After all, networking is a two-way operation. While learning and imparting good information, you can let people know about the existence of your website.

One advantage of niche forums is the connections. Some people have made it big here. Here you are, all business people, and you don’t feel small when you ask questions. In here, there is a lot of camaraderie and a lot of enthusiasm for making money. In this kind of an environment, an expert virtual assistant can thrive, generating incredible numbers of potential long term contacts for your business.

So how do you promote yourself in here? Its very important to know and you probably have heard this before, but you must not undertake blatant advertising. Besides, you won’t make any friends or useful contacts that way. Remember it is a privilege to belong to a professional organisation and you must treat this privilege carefully.

Usually, you will be allowed to mention your website in your signature line. Show off your link and an appropriate tagline, if you have one.

So, what’s the key to being seen in these forums? Make sure you get involved in the conversations. Look for interesting threads and remember to follow them. If you’re ready to contribute something, go ahead and post it.

If you populate the forums regularly, people will get to know you. You can begin your own threads and talk in existing ones. Explore the forum, its various areas and you will let people know that you are there to contribute and not just to promote your website development. Other business owners can easily spot someone who is around for nothing but their own personal gain. They will generally ignore a member who they feel is behaving this way. If you’re having trouble finding the time to be an avid commenter, consider taking on a professional virtual assistant to help.

Only mention your website when it is appropriate to do so, but it is possible. When you have pertinent information to offer to others and it happens to be found in one of your blog posts, linking to it may be acceptable to forum moderators. You should ask if it is okay to post additional links. Remember, you want to be helpful not annoying.

By interacting with a large group of professionals, you can find others who have ardent followers. Building a relationship with them can lead to their endorsement of your website and possible quality back links in the future. Those same people may even be interested in entering into joint ventures with you in the future.

Sometimes a forum will have a place to post about business developments and you should take advantage of this location. Even with permission, keep it modest and read about the information of others and comment on their posts; visit their sites as well.

Promote your website carefully in professional forums and you will still be welcome. All you need to do is participate fairly and help where you can. The advertising will come on its own once you do.

You can find help from fellow entrepreneurs within forums, as you start off your business. You can reciprocate as well. After all, networking is a two-way operation. While learning and imparting good information, you can let people know about the existence of your website. One advantage of niche forums is the connections. Some people have made [...]

Fantastic Considerations On Why You Should Become A Constant Commenter

April 26, 2010


It’s possible to spend way too much time on the Internet, as we know. If your business is based there, you most likely spend a great deal, if not the majority, of your time online, and you may want to consider hiring a virtual assistant. So, while you are there, why not do everything you can to make all of that time count.

It cannot be stressed enough that the key to long term business with a stable customer base is relationship building, and a professional virtual assistant company can provide you with the systems and strategies to make this happen. If customers feel a connection with you, then they will stick around. This is true for readership as well. It is even more true when it comes to building rapport with people who you do business with.

You should become a constant commenter. Don’t just be a silent witness but get involved in social networking, business forums and blogs. Through your experience online, you will have undoubtedly discovered some blogs and sites that you really like. Take some time to learn about these sites and others who frequent them too.

Blogs

Blogs are fun places, because in these spots you can interact with others who also like blogs. You can write your comments about new posts, read what others have posted and respond to them as well. You may even get into a lively conversation with a blog owner.

What are you some of your favourite blogs? Have business associates suggested their blogs to you? When you visit their suggestions, mention the people who sent you there as you make your first comment. It can be hard to keep up with so many different blogs on a daily basis. That’s what RSS feeds are for and if you subscribe and use a feed reader you can see updates in the best fashion possible.

After you read the updates, go and take a look. Comment on anything that interests you. Commenting says that you have read the post and have an opinion.

Comments should always be relatively short and straightforward, but avoid just making a comment for the purpose of saying “hey.” Saying things like “Great Post” can also be misconstrued as you didn’t actually read the post at all but are piggybacking on someone else’s feedback or are only there for the link back to your own site.

A rule of thumb you can use is this: If you can contribute to the conversation with quality information or questions, do so. If you are struggling, on to the next post.

By commenting regularly on your favourite blogs, you can reveal ways to benefit your website development. You may be asked to become a guest blogger for these blogs. Then, you’ll get a bio to talk about yourself and your website business.

If you used a signature to promote your site, all the better. Others will actually click on it when they trust you. Some may even have constructive comments about your site to help you move along. You may not have gotten those helpful hints if you didn’t participate.

Commenting on blogs and in forums is one way to show that you are involved. As others get to know you, they will gladly click on your site link and recommend it to others.

It’s possible to spend way too much time on the Internet, as we know. If your business is based there, you most likely spend a great deal, if not the majority, of your time online, and you may want to consider hiring a virtual assistant. So, while you are there, why not do everything you [...]

Valuable Tips On Gaining Control Of Your Retirement Investments

April 26, 2010


For ultimate flexibility when planning for your retirement future, why not consider a self directed IRA LLC? You can make all the decisions associated with your investments and retirement plan yourself when thinking about this form of individual retirement account, commonly known as the IRA. This is an exciting and potentially lucrative way for you to take control over your retirement accounts. These highly flexible options can be used for a wide range of potential investments, including real estate purchases (domestic or international), private equity, partnerships, franchises, mortgages, small businesses, tax liens and so on. In truth, there is an almost unlimited array of options available to you with a self-directed IRA.

If you have a Roth IRA, traditional IRA, 401(k), 403 (b) or other plan, so long as it is a qualified retirement account it can be rolled into a self-directed IRA. The funds from your old accounts are then rolled over into the new plan, which then purchases shares of a custom limited liability company (LLC). This process allows you to gain complete control over your retirement account investments — without incurring penalties, transaction fees or early distribution taxes.

If you engage in this type of creative formatting, the potentially punitive asset-based and transactional fees that are associated with self directed IRA custodians can be avoided, and this can add up to hundreds or thousands of dollars in a given year. Not only that, but you will also be better positioned to take advantage of time-sensitive investment opportunities, such as foreclosure auctions. There are no potentially troublesome restrictions that could hinder you, from a time or access consideration, when trying to gain custodial approval and as such, the self-directed IRA LLC options are popular.

Normally, a custodian must be appointed to oversee all IRA matters. If a rental property is involved, as an example, rent checks must be forwarded to the IRA custodian on a monthly basis. From time to time, repairs would be necessary, but the custodian must issue approval before you can move forward. Each time the custodian gets involved, you can be sure that you will be paying transaction fees. Now, in the case of a self-directed IRA, when using an LLC structure all the custodian does is to invest funds into the LLC at the outset. The LLC manager (you) then takes care of all the day-to-day needs of the account. All those rent checks are collected by you and deposited, property repairs can be handled quite simply, with any related checks issued, there and then. With a self-directed IRA LLC, you are not held hostage — you are in control.

Earlier it was pointed out that there was an almost unlimited array of investment options available to you through a self directed IRA LLC. It’s important to point out the restrictions, however. According to the Internal Revenue Service, IRS, there are only two areas that you cannot deal with when involved with self-directed IRA accounts, including collectibles and life insurance. Collectibles includes items such as jewelry or works of art. The “collectibles” category also includes certain types of gold and silver coins. The coins that are not allowed have a value which is more derived from their collectible status, than the actual gold or silver content — thus making them a collectible.

There are few better alternatives than a self-directed IRA LLC for individuals who have had enough of dealing with the stock market, or are looking for investment products with additional security. It’s a great feeling when you have every day, hands-on control over your investments and the chance to build a really diversified portfolio, when using self-directed IRA programs.

For ultimate flexibility when planning for your retirement future, why not consider a self directed IRA LLC? You can make all the decisions associated with your investments and retirement plan yourself when thinking about this form of individual retirement account, commonly known as the IRA. This is an exciting and potentially lucrative way for you [...]

Amazing Ideas On Working With Real Estate Virtual Assistants

April 24, 2010


Before they go into business for themselves, a good number of virtual assistants have worked within other spheres of corporate America. For example, if they have worked in real estate before, there could be a great deal of opportunities awaiting as a real estate virtual assistant.

As real estate agents can either be self-employed or can work for an established company, they could be independent or corporate. In order for them to make money, agents must sell homes and properties. Agents have a lot to do, between putting up listings, showings, making sales and other things. In addition, they have many office responsibilities to turn to and a lot of little details to take care of; this can often be too much for one person to deal with.

As just about any business owner will tell you, it’s quite hard to juggle promotion, client satisfaction, website development, daily operations and professional affiliations all at once. Many new businesses, just like an independent real estate agent, are not in the position to hire new employees at first. Besides that, the pick of local applicants may be less than qualified to do the job without some hand-holding to begin with.

The real estate industry was among the first to use virtual assistants to meet their needs. Virtual assistants had the necessary skills to handle bookkeeping, accounting, database management and various other office activities. As they became more experienced and knowledgeable, virtual assistants in that sphere decided to use their knowledge to build their own businesses. Then they were able to expand work and were able to offer help to real estate agents with increasingly more complex activities.

Primary Responsibilities Of A Real Estate VA.

Virtual assistants that have been in the real estate industry know that an agent needs help with basic office requirements and much more. With that in mind, virtual assistants can offer services like:

• Business marketing plans (creating company logos, brands).
• Website management (virtual tours, website content).
• Contacting potential clients (home sellers, home buyers, FSBOs).
• The coordination of listing activities, including presentations, promotional info and data entry.
• Closing activities (escrow, inspections, signings).
• Keeping track of appointments.
• Create new business leads.

With the knowledge of real estate, smart clients will actively seek an expert virtual assistant to make their job that much easier. Such a VA can propose new areas for business growth, create sales copy depending on the area and the situation with the housing market and deal with the questions that customers ask, but which agents don’t always have the time to answer.

Many real estate virtual assistants develop long-term professional associations with local agents. With this kind of expertise, a VA is certainly not limited to that though. It could be that the VA is very experienced with website services. In that arena, such a VA can create stunning websites and virtual tours for clients in any time zone as long as they provide the needed information to get started.

A virtual assistant in the area of real estate is a vital member of the team. The agent can concentrate on the core business of selling property and helping clients buy, working with their VA’s extensive knowledge and happy in the assurance that their assistant knows what’s going on and will get things done.

Before they go into business for themselves, a good number of virtual assistants have worked within other spheres of corporate America. For example, if they have worked in real estate before, there could be a great deal of opportunities awaiting as a real estate virtual assistant. As real estate agents can either be self-employed or can [...]

Valuable Suggestions On Pooling Your Resources To Get Noticed Online

April 23, 2010


Just like exercise, online business marketing is cumulative. A small effort can build on previous ones and result in a great gain. You will put a lot of hard work into getting recognised in the Internet business world and may need to fall back on resources and the knowledge of others by forming partnerships.

Going into business with others can be scary but it can also be quite profitable. Once you begin getting your name out there and building relationships with others, you’ll find people will start seeking you out for your information. You will find that requests will arise for numerous things which can be of benefit to your long term website development plans. A lot of them will not cost you anything but can result in great advertising and exposure.

Tips On Guest Blogging

If you have developed a great blog with a good following, all the better. Try and be a regular commentator on other blogs, elevating your visibility, especially when you interact with blog owners and other visitors. All of this could morph into opportunities to show your talents in their arenas.

Guest blogging is like being asked to appear on a talk show. You can guest blog for a day, a week or two, or even on a continual basis. Depending on the blog owner, you may get a by-line where you can list your website link. If they allow links in your blog posts (where relevant), then use them to promote your websites, blogs, and products or services.

Guest blogging is a two-way street. You can ask others to guest blog for you too. They will, in turn, let their readership know where they will be appearing and that means extra promotion for your website and blog too!

Consider JV Giveaway Events

You should be creating a list of people who have indicated an interest in what you are all about and thus have a list of potential customers to interact with. A great way to move forward here would be through joint venture events. And keep in mind that an expert virtual assistant can help you to engage in successful JV’s regularly!

To become a contributor, you have to be invited to participate. In a giveaway event, you put up a free gift to those who register. Your free gift is available to those members who visit your site and sign up for your list accordingly.

You are becoming known with these members and with other contributors as well. One stipulation of your contributor status is to promote the event. Through the other contributors, you’re also getting some free promotion for your own website. Members who enjoy the information available at these giveaways will most likely share with those they know who would be interested as well.

Events like this can open many doors and build relationships over and again, so if you need to keep your momentum going – hire an expert virtual assistant to take the lead. This could be a two-way street as business associates find definite advantage in partnering with you and vice versa. A true partnership will provide strengths that the other party may not possess. For instance, if you have a product, but lack the technical resources necessary to increase your marketing efforts for it, try partnering with someone who may not have a product but can handle the more technical aspects of the partnership.

Just like exercise, online business marketing is cumulative. A small effort can build on previous ones and result in a great gain. You will put a lot of hard work into getting recognised in the Internet business world and may need to fall back on resources and the knowledge of others by forming partnerships. Going into [...]

Critical Points On Getting Seen Online As A Mumpreneur

April 22, 2010


These are exciting times. As a mumpreneur/mompreneur you have so many opportunities available to you, some of which were totally unheard of only five years or so ago.

It wasn’t so long ago that people who worked from home were vilified to a certain extent. This was due to the fact that other people simply couldn’t conceive how it was possible to make money in this manner. Times are so different now and it’s certainly possible to turn a hobby or passion into a worthwhile and rewarding business when you are working from home.

Rather than worrying about attending networking meetings, getting out and about and spending long periods of time at Chambers of Commerce meetings or otherwise engaging in “push” marketing, you can be creative and make sure that your business is seen online.

1. Rule number one is to set up your profile at one of the professional networking sites such as Linkedin. Sites such as this encourage professionals to interact and your profile will show that you are engaged in a certain type of business which may be of interest to them, as well.

2. Social media has exploded over the last few years. Not only is it a way to interact socially with friends, acquaintances and “soon-to-be” friends, but it can be a very powerful business marketing tool as well. Consider Facebook. Your Facebook account can be expanded to include a business page and if you let all your contacts and friends know about this, you can build up an army of “fans” for your business.

3. If you want to send very highly targeted messages, think about Twitter, as this is one of the leading social media “mini blogs.” Publishing an account in your business name is not difficult and you can then start to set up contact details for those who are also interested in your niche. As you may know, Twitter messages are very short – 140 characters or less, but they can be very specific and can begin to show that you are an expert in your niche and know exactly what you’re talking about.

4. WordPress is a great platform that allows you to create highly professional looking blogs. Blogs are very powerful but do take a lot of work, and you should be prepared to work on your creation each and every day. You have a lot of knowledge in your business and the blog can be a vehicle for you to transmit the fact that you know all of this, to those who may be interested and when you write one new post per day and publish, you’re on your way. It’s rather easy to do.

5. A lot of options are available to you if you want to use social media to push your business. Once you have your blog set up and have your Facebook and Twitter accounts established, you can start visiting other “authority” blogs and begin interacting.

The area reserved for comments beneath each blog post is highly important and when two-way interaction is created like this, you benefit. As comments appear, others will realize that there is activity going on and this will start a stream of traffic and further comments. Remember, social media can become quite viral rather quickly.

Consider professional coaching advice to help you create your social media presence as a mumpreneur. While you are online, seek out these online life coaching experts and you will find that many of them are focused on providing coaching for women, just like you.

Amanda Alexander is the Director of Coaching Mums and a widely renowned ICF-accredited coach who delivers professional coaching programmes to working mums across the globe who long for more time, balance and fulfilment in their busy lives. Download our free eBook especially for working mums with 5 easy ways to achieve balance.

These are exciting times. As a mumpreneur/mompreneur you have so many opportunities available to you, some of which were totally unheard of only five years or so ago. It wasn’t so long ago that people who worked from home were vilified to a certain extent. This was due to the fact that other people simply couldn’t [...]

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