Powerful Website Development Tips for An Online Business
October 31, 2009
If you’re developing an online business, your website should retain a lot of your attention as you design what is effectively your window to the world. If you don’t actually have a physical address for your place of business, or any kind of “concrete and glass” operation, the overall appearance of your website will tell your potential customers or clients just about everything they need to know about your company.
In an idea situation, you should place your whole website on your very own private server, or at the very least a VPS (virtual private server), so you don’t have to deal with operating hours, tight limits, restrictions or other regulations. If you don’t know anything at all about coding, go for one of the easy to use platforms, which will provide you with the ability to work on your website directly, without this taking up too much of your valuable time. If you know that any alterations to your site represent a formidable challenge, you’re much less likely to keep up with its development. Affordable online business providers like iCapitalise can quickly supply you with an extremely user-friendly option, using a WYSIWYG (What You See Is What You Get) system.
You need to understand how the Internet works and what it takes to achieve visibility for your site. You will want your website to appear within search results when your prospects search for something that you could provide. This is fairly complicated and quite time consuming, as the search engines utilise an array of guidelines to determine what’s relevant and what’s not. The process of “search engine optimisation” helps you to specify certain appropriate elements of code as well as the overall structure of your site. There are quite a few experts in the widely renowned arena of website development, and to stay ahead of the game, you may want to look into hiring an expert virtual assistant to help you stay on the winning team. At the very minimum, you need to have an understanding of the basics, including what your favoured “keywords” are and how the content on your page should be written.
Think back to how you used to write essays when you were in college, where you would structure and lay out your content to retain a natural progression of ideas, then apply this same system to your website development. You’ll have a variety of different pages, with an array of separate topics covering products or services, each of which could easily result in additional pages of associated content. Within the home page you need to have a clear description of your business, with easy to find links giving a logical path of progression for visitors to follow as they seek out your information.
Visitors rarely take the time to read all the information on your page, and this is where the term “surfing” originated. It’s said that most people tend to look for “frequently asked questions” and other areas that they can scan through quickly to get the gist of what you’re offering. Therefore, don’t forget to compile a FAQ and link to it prominently.
A blog is a very important part of an online strategy initiative, and you would do well to include one within your website. Social media is becoming very important as we go on, and your blog represents an opportunity for you to update daily news and information for prospects and interested parties. You should make sure that you keep current with blog posting and establish a close bond between yourself and any visitors. If you’re clever about the type of content you include, you could end up creating your own social “buzz.”
Even though you may only have an online presence, visitors will be looking for reassurance before they do business with you, and because of this, you should include your contact details in a visible position for when this trust is established. Take a photograph or two of the owner and key staff, as this helps to add a human touch to your site. The customer service contact number is essential and a physical address is highly recommended.
Once your website is up-and-running, make sure that it’s maintained on a very regular basis. You should learn as much as you can about search engine optimisation, and get to know software packages that allow you to analyse your visitors. The analytics program accessed via the Google website is a great and free tool, enabling you to set up goals and events that can help you to see whether certain promotions are working for you.
Michelle Dale is The Managing Director of Virtual Miss Friday, a state-of-the-art Executive Virtual Assistant Service which assists businesses and individuals with every aspect of their enterprising requirements. Do you want to explore these inspiring online business building success strategies? Contact VMF Now!
Multi-Vendor Shopping Carts Drop Ship Feature
October 30, 2009
Drop shippers are a useful bunch. There are a lot of positives that come along with engaging reliable drop shippers. This is especially true for new merchants who lack the space (and money) to store products and the manpower to deal with packing and shipping arrangements. Some more established multi-vendor shopping cart names already develop integration with at least one drop shipper. Ecommerce web hosting carts integration is unique, though. One essential thing to be aware of though, is that the shopping carts cost is usually single out from the fees for the drop shipping service.
There are a few things you should decide on before considering a drop shipper. These matters should be addressed early in order to prevent problems later…
If you are going to make use of the services of drop shippers, you have to comprehend that they are the supply chain to your business. You can either source your own drop shipper(s) or opt for one that is integrated with your multi vendor shopping cart provider. Either way, the drop shipper you select should not only be reliable but competitive and trustworthy as well. Along with these 3 characteristics, here are some factors that you would do well to decide on:
Inventory
A product needs to be in stock in order for you to make a sale. Suffice to say, good and stable inventory levels are important. As such, stock information needs to be up-to-date (real-time) and specific.
As such, product information presented by drop shippers (to be displayed on the product page) should be sufficient and exact. The reason being you do not have access to the physical products and so will not be privy to any information save that which is provided by the drop shipper. Commonly requested information: availability of material used, alternative colors, dimensions and weight.
Price
A competitive drop ship price (very close to wholesale, preferably) is the key to selling at higher margins. Bear in mind, you need to take into account competitors’ pricing before you can ascertain on your own. You should also include in possible future discounts into your pricing calculations.
Just like inventory levels, product prices should be stable.
Variety
It sounds cliched but variety is the spice of life. A great drop shipper should have a large database of drop ship products. A person may only buy one T-shirt if a variety of sizes are available, but he/she may buy more if the T-shirt comes in several colors as well. Psychologically speaking, it also assists a buyer make up their mind by doing a quick comparison.
Return Policy
You have to understand that your drop shipper’s return policy automatically becomes your return policy. Have a very closer look at your drop shippers’ return policies and make sure they are reliable before you opt to adopt them. If you consent to their policies, make sure you evidently express these return policies to your customers on your Terms & Conditions, Shipping or Return Policy or FAQ pages.
Customer Support
An excellent drop shippers get back to you within 1 business day, 2 at the most. In certain cases things do go wrong, even with the best drop shippers, such as an item being delivered in the wrong quantity, or perhaps in the wrong color. When something like this happens, it is important that the situation be remedied as quickly as possible. A quick response time is vital. The faster you hear back from your drop shipper, the quicker you can interact the latest situation to your customer in turn.
Social Media is Developing at an Impressive Rate
October 27, 2009
People have said it before and they’ll say it once again – internet marketers should invest their time into social media if they want to maximize their online marketing potential. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% watching TV, according to lifestyle experts askmen.com. Organizations who are sticking to the traditional media giants risk missing the boat completely. It is no longer good enough to stand by and watch for new marketing cycles to emerge before jumping on board. Now, the laid-back marketer risks being left behind completely unless engagement is prompt.
The noted Forrester Research estimates that fully 95% of business decision-makers worldwide have noticed and are interacting with social media to one extent or another. While this is a very impressive finding, it is interesting to refer to Emarketer, whose own research suggests that resistance to social media as a form of marketing comes more from the confusion surrounding its methodology and the difficulties encountered when actually tracking and testing its effectiveness.
Social media seems certain to make a fundamental change in the very way that we go about our daily lives. As mass consumers we will have a much more interactive say in our products and services and will be able to interact with producers and suppliers on a much more constructive basis. We can easily reference the Twitter pages of organizations like JetBlue and Comcast, both of which have developed highly interactive, two-way systems for communication between clients and their companies. Some people are amazed to see how these companies are effectively “washing their dirty laundry” in public, by engaging in this form of communication with sometimes irate customers. However, advocates suggest that this will ultimately improve the breed and that client to client interaction can help to enhance the reach of the product or service and create a kind of “social buzz.”
Will we reach a point of saturation, shortly? The meteoric growth of Facebook and Twitter appears to know no bounds, but this entire industry is so volatile that we are yet to be able to see the overall size of the playing field. Facebook usage was up 700% year-on-year during April, according to Nielsen Netview.
Of great interest is the fact that many forward thinking corporate giants are now appointing social media directors and vice presidents to help steer them. Notably, Ford Motor Company chose to center their initial marketing run-out for the new Fiesta model around a social media platform, linking hand picked bloggers with Facebook and Twitter.
Social media allows companies to build prospects and clients rather quickly, capitalize on positive word-of-mouth marketing, move their customer service to a new level and micromanage their customers. Social media seems set to completely rewrite the corporate customer service manual and there are sure to be road bumps ahead as the potential legal implications of this form of “now” communication come up against established, considered channels.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in improving the profitability of under-performing businesses with a unique and ‘bottom line’ program. Adam, along with his brother, have started, bought and sold several companies over the past years. They currently own and operate a successful publishing company and several online companies.
Get Paid From Your Online Business Website Development
October 26, 2009
The primary reason that so many individuals are striving to do business from their homes is that there’s no need for any significant cash investment to start up an online business and build an awesome website development for the World to see. There’s also no need to invest in any kind of product development. People who have at least a little expertise in something can start by just writing an e-book and marketing it, or building a website and marketing products that are made by other people. Just think about all the people from around the World who sell products that are developed by other companies. They’re the modern version of the ‘back in the day’ door-to-door salesman, but instead of knocking on just one door at a time, they’re knocking on millions of doors all at once through the Internet.
Another very valuable perk which makes people inclined to pursue work-at-home jobs or small businesses is the fact that they don’t need any additional staff…. a sole-proprietorship works perfectly. Just one person working at a single computer in this day and age can work through more than what once required a full staff working overtime to accomplish. A sole-proprietorship enterprise doesn’t have to submit separate tax returns or pay out for any special taxes on income that’s earned in the way of a corporation. For the most part, taxes levied against a sole-proprietorship enterprise are only for personal income.
The Internet is certainly widely renowned as the “Information Super Highway” for good reason. A motivated individual can make an extremely good living selling specialised information on the Web. People from around the world – literally everywhere, have come to understand that if you want to find out about anything, you just have to log-on the Internet and Google it. People have also learned that if they want specialised information, they’re going to have to pay for it – and they’re more than happy to do just this. Any individual who has a certain amount of expertise on a particular subject could easily call themselves a ‘guru’ and market their knowledge across the Internet. All that’s required is a bit of website development to set up an online business, where you then publish the content, market and advertise the information – and then start selling to the World! It’s an absolutely fantastic concept, and information is the perfect commodity. There’s no inventory to deal with, no shipping or handling costs, and no physical delivery of products. Everyone gets exactly what they need. The seller makes money by supplying information to individuals who want this information…. everyone’s happy!
There are so many benefits to having an online business, where you just sit at home and tinker around with your website development, promoting what you’re selling, making sales, and consolidating your ever-increasing net worth through international currencies and accounts. Happy Marketing!!
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
Who is the best professional to ensure your site is optimized?
October 24, 2009
Once a company website has been built, with all the necessary elements in place and all facilities working, the perfect scenario is that it will start to work positively for the business without delay. Ideally the website should be visible immediately to the consumers it can satisfy and it should be straightforward for these customers to find it. However that can only come about if the website is optimized, making certain that the search engines know it is there and precisely what it offers. The Search Engine Placement ranking is also a crucial element here.
Hopefully your web designer will have included a certain amount of optimization whilst the site was being designed. It may be that optimization was actually part of the offering although this usually just equates to the correct naming of web pages and meta tags and keywords being included into the coding. This level of optimization is unlikely to deliver any useful new business from the site unless you have virtually no competition as it really is the tip of the iceberg in terms of what can actually be achieved by optimization.
As good as the web designer is, the likelihood of him being able to provide a truly valuable optimization product is minimal. Web designers are generally very IT literate and their skills lie in their ability to skillfully create technical websites using coding etc. The skills required to carry out the functions necessary of a Search Engine Optimization Company are much closer to those of a traditional marketing professional. They need to have the capacity to understand the customers that are relevant to the business product or service. They need to be able to comprehend the needs of those customers and, in addition to the typical marketing skills, they need to understand how that client would search to satisfy their requirement on the internet.
These kinds of skills are not usually ones that a good web designer has had to develop and this is why there is now opening up a new career prospect for people less skilled in programming and coding but more naturally able to comprehend the needs of clients and to think from their point of view. These people, possibly trained in traditional marketing methods, may be the ideal ones to conduct search engine optimization positions which are becoming fundamental to many companies large and small who want to sell on the net.
The job opportunities in these search engine optimization roles are growing fast, with many businesses now looking to have their websites optimized. It may be that we see a new career develop for people who would not normally consider applying for a position in Online Marketing.
Improve Your Website for the Best Customer Experience
October 23, 2009
Website visitors are often very busy people. They’re not going to wait around for your page to load. If you are not quick, the visitor will be gone. As outlandish as this may seem, it’s entirely accurate. You’ve only got a couple of seconds to hold the attention of the average internet surfer, and it should be obvious that you really need to optimize your site so that it loads as quickly as possible. Keep in mind that there are still some people out there who use dial-up connections!
There are numerous ways to go about this, but to start off with you could do worse than kit yourself out with a special Firefox plug-in called YSlow. This handy little add-on is used in association with Firebug and will allow you to see the load time of your particular page. It will give your page a score and a handy analysis, to point you in the right direction.
To start off with, it’s a good idea to really scrutinize your page and do your best to ensure that every detail is absolutely essential for your purpose. We all like to have a visually appealing website, but is all that “flash” really necessary? Generally, flash graphics take a long time to render and you should try and avoid embedded sound files as well.
If you are going to include multiple images, make sure that they are re-sampled and optimized for web display. It makes no sense to have a very high definition image as the file size will take a long time to open. Use online image optimizers to help you. Essentially, always include height and width tags within your image specification. If you don’t, the browser will wait before loading the image to see how it fits in within all the other content on the page.
You should try and use CSS sheets as often as possible. These essentially set a theme for a page and will greatly improve the site loading time. The browser will simply have to look for the external file for relevant styling and formatting, instead of having to interpret each tag over and over again. This makes a huge difference in the amount of HTML code for your page and consequently the amount of time the browser takes to interpret this and display it.
Tables are generally the enemy of a fast loading page. When you need to include tables, it is best to use CSS coding to create the columns on the page using the
Artistic use of whitespace is not appropriate and you do not necessarily need line breaks between your HTML code either. Try and condense the coding as much as possible.
Remember, remove anything that you don’t absolutely need and if there is a lot of information “below the fold,” you should probably split it up into more than one page. Sometimes less is more!
Adam Toren, Co-Founder of Young Entrepreneur, specializes in maximising the profitability of failing businesses with his own unique ‘bottom line’ method. Adam, along with his brother, have established, bought and then sold on an assortment of companies in recent years. At present, they own and operate a very successful publishing company and variety of online businesses.
Selling – A Beginning or An End?
October 22, 2009
The day and age when organisations would endeavour to make customers purchase their products and services is long gone. In our current situation, the sale is just the beginning of a potential long term relationship with each customer. The transformation from selling being seen as an “end” to a “beginning” has been difficult for organisations around the world – but overall, this way of thinking has resulted in a far better experience for customers everywhere.
Once organisations began to discover new ways to keep their businesses growing, they also realised that follow-up and after sales service can be incredibly influential methods for ensuring customer loyalty. Keeping detailed records of customers and providing simple courtesies, such as sending a “thank you” or a “birthday card” have become commonplace in business. These gestures generally strike a chord with customers and give them a feeling of belongingness. It’s therefore no surprise that this tactic has become quite successful. So, that’s why the actual sale itself is now seen as the beginning of a potential long term relationship. This is vitally important, because the cost of retaining a customer is considerably less than the expense paid out to acquire a new one.
Most management training experts agree that only organisations which see selling as a beginning are actually capable of monopolising their markets, and those which continue along traditional paths – will be inevitably overcome. Starting with the sale, companies shower benefits on both the customers and their organisations. Besides the obvious advantages for the customers, the organisations get feedback on the services they provide. This can be further applied by incorporating this information into future projects. The “after sales service” is much appreciated by customers, as they tend to see this effort as an act of gratitude. Because of this, customers don’t have to do much homework before buying an item, as they know that their grievances will be addressed properly if the product is faulty. Organisations also benefit from not having to spend money on vague advertising activities in order to attract customers, and now, these companies can be far more definitive with their advertising approach.
Technology and CRM (Customer Relationship Management) have crept into this aspect of advertising. With these systems there are various software applications that help with the maintenance of the huge databases which are updated in “real time” with the developments occurring in the purchase patterns of every customer.
Most business coaching experts agree that the crux of the matter is that selling has to be viewed as a “beginning” and never an “end”, and if intelligently applied, this idea will take any company a very long way toward acquiring a larger piece of the market share.
Alan Gillies is the Managing Director of the L2L Group. He specialises in delivering Executive Coaching, Training and Consultancy Services to International Businesses across the World. Want to discover more about these insightful business building success strategies? Get Alan’s essential FREE Business Pack today!
How To Receive Entirely Free Traffic For Your Online Business
October 21, 2009
Setting up an online business requires a lot of different things – to get right to the point, you must have at least some capital. It takes money to make money, but it’s still important to keep in mind that with the amazing versatility the internet provides, there are an array of free ways you can optimise the raw potential of your website development to generate an ever increasing volume of traffic.
While there are all sorts of ways to jump-start your incoming traffic, most people with websites simply don’t have the resources to pay for traffic generation. Well, there actually isn’t any need to spend any money at all; all you really need to have is a focussed mindset and a lot of free time to invest. Of course, it’s also necessary to have the motivation and drive to do this hard work on your own, to create all the free traffic you can for your website.
There are all sorts of websites which display articles that promote great tips and guidelines for creating massive volumes of traffic using entirely free methods. It’s certainly possible – to be honest, it might take some time, I’m not going to sugar-coat it for you. You’ll have far more success getting traffic through paid advertisements, but with this information – at the very least, you’ll have a good chance with most of the available free methods out there.
Don’t forget to take advantage of as many online communities and forums as you can. The brilliant thing about online communities and forums is that you can directly target specific groups that ideally fit your market or niche. With regular discussions focussing on your niche, with time an perseverance you’ll have the potential to be seen as an expert in your field. Do what you can to show them your skills, surprise them with your expertise and build a memorable reputation.
It’s an excellent idea to regularly utilise high quality newsletters. Send the people on your list a beautiful digital catalogue – maybe something with free Yudu software, of your products or services along with a few really interesting articles. If you go for the gold and make your brochure a cut above what’s generally available, a lot more people will decide to sign up for your newsletter – and tell their friends about it too. The more people who sign up for your newsletter, the more traffic you’ll see flowing into your website.
Another valuable idea is trading links with other websites (those with a page rank of higher than 0 – or you could be penalised). There’s no money involved. All you need to do is come to an agreement with the webmaster in question. By exchanging links, both websites stand to gain. Traffic from either website has the potential to click on the link and visit the other website. This can work really well, particularly when both websites work in the same field.
Start writing articles (at least a few a week) which could pique the interest of people who have an interest in your niche. Write about tips, guides, and even how to topics. Writing articles that provide top quality content to other people will provide you with a strong foundation to build traffic and increase your search engine rankings. Fortunately, there are a variety of websites available which offer free postings and submissions of articles. If someone reads your article, and they particularly like it, they’ve a strong chance of clicking on your info in the resource box to see where the article came from.
In most cases, internet users use search engines to find specific information, therefore, search engines use keyword searching to aid them in producing relevant search results. With good keywords, you could easily rank high up in the search engine results without the costs associated with other forms of advertising.
Each of these methods will direct more traffic to your website – for free. All it takes from you is a sustained effort. Find out as much as you can about the methods listed above, and you’ll soon have an online business with an ever increasing flow of traffic – without the expense that usually comes with it.
Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!
Begin your work at home business with realistic expectations
October 20, 2009
Starting a business is a labor of love. Great quantities of time and money are invested and endless forms are filed. Sometimes the sheer number of tasks involved can be paralyzing, as the new business owner becomes overloaded and is unsure where to begin.
Setting up the home office is an excellent place to start, as the software can then be used to create checklists of the other tasks on your list. Once your hardware is in place, you can begin to think about software. The software you need will depend on the type of business you plan to run. Many of the top home businesses require certain industry-standard programs. Those programs are often quite expensive and are available only through limited suppliers, so be sure to purchase and install them first.
Probably the most ubiquitous programs for any business are a word processing program and an email account. You most likely already have both. Now is the time to determine whether the ones you have will meet the needs of your business. The current standard file extension for documents is .doc. This is the standard format for Microsoft Word; however numerous other programs are capable of saving documents in this format. If you have a program other than Word, ensure that it has .doc capability. Otherwise you run the risk of your clients being unable to open files that you send.
Email is a personal choice. Most computers come equipped with Microsoft Outlook, and that is the standard for many businesses. However, the program is complicated to use and has some decided security weaknesses, so its use is by no means required. However, you want to be careful of the image that you send to potential customers. Your personal email address may not be appropriate. Also, free email sites such as yahoo and hotmail, while fine for personal correspondence, are popular with spammers and disreputable companies. Thus, potential customers may shy away from business email addresses through those companies. Many website hosting companies provide a package deal, giving you from one to five email addresses along with your site. Then your email can be sent from yourname@yourcompany.com or similar. This type of web address looks the most professional.
Many word processing programs come in a bundle with other applications. Usually a spreadsheet and database program are included, and sometimes multimedia and graphics applications as well. These programs work well for the average user. However, if your company is in the business of graphic design, web layout, or multimedia, then you will need to invest in a dedicated program. Your work must be of the highest quality, and those programs that come bundled, while good, do not offer the key functions required by a graphic artist.
You will need accounting software to keep your company’s financial records. Whether you choose a personal finance tool, a freeware accounting program, or a dedicated business accounting package will depend largely on your individual needs. If you have a lot of inventory or new office equipment, and plan to maximize deductions while figuring your own taxes, the investment in top-quality tax software is advised. If your needs are less, then your software requirements will be as well.
When setting up a new business, it is easy to overlook the importance of software. In fact, making the initial investment in the proper software can ensure that you always have the right tools for the job. Your software choices can also make a dramatic impact on the professionalism that your company projects.
Article Marketing and SEO Rankings
October 19, 2009
Why is article marketing one of the most successful forms of website optimisation and Internet marketing? When it comes to the actual reason there are several factors involved, the most important of which is the obvious fact that the World Wide Web is, fundamentally, an information domain where you can locate useful material on just about everything ‘under the sun’!
Good-quality article content is seen as being essential to the long-term viability of every website. No matter the reason for its existence, a website has a story to tell. People want to know what you are promoting, advertising, selling or giving away. Are you providing pure information, some kind of software or hardware, something intangible or perhaps something which you can ultimately get delivered by some fellow in a large van? The most effective way to answer each of these questions is to display the information in an easy to read, widely accepted format.
For article marketing purposes, articles can be written about almost any subject. It has to have a logical beginning, a logical conclusion and in between it must deliver the relevant information. A popular method of formatting individual web pages involves the creation of an article of 500 words, or so, per page. This article will contain information relating to the functionality of the page – and it will, within its contents, contain relevant keywords relating to the very need for information that has brought the visitor to your site in the first place.
Search engine optimisation, being the process of preparing your websites and web pages most efficiently, mandates that you follow certain protocols to help the search engine robots rank your page. One of the things that the robot is looking for is appropriate content, and they will scour the article within your page to see that it contains the associated keywords, and also in a process known as latent semantic indexing, additional verbiage related to the main topic. Technically speaking, the robots are very good at crawling your pages and concluding whether they need to bring them to the attention of people searching for the information that you’re providing.
Good-quality article content is paramount for your online business. It’s well worth the investment of time and effort when you consider that you’re trying to meet two goals here. Firstly, you must make sure that the human eye that scours your page likes what it sees and finds the content of your page well-written, educational and informative. Secondly, you must make sure that the search engine robots, in their own special way, also like what they see and scuttle away to amend their rankings so that your site is displayed when somebody searches for relevant information.
Article writing will continue to be the most important method of maintaining great website content and achieving high ranking website development goals for your site. Don’t forget, “Content is King”!
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
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