New Blog Now LIVE!
September 29, 2009
Hello, and thank so much for visiting this Blog.
I have recently decided to come out of the woodwork! I’m making an appearance, for several reasons really, but primarily because I want to share with as many people as possible the techniques and methods which we use here at VMF to launch an online business into a FANTASTIC, profitable, truly successful online business. We fuse together a range of administrative, technical and creative services – and essentially, we are a valuable support system for people just like you.
My pledge is to only provide you with quality content based on my own personal experiences in doing business online, what has worked for my website and business, what has worked for our clients – and what can work for you too!
Thanks so much for taking the time to visit, and please leave comments, whether they’re good, bad, objective, supportive or whatever… I would really love to hear from you.
Don’t forget to subscribe to the feed, and we’ll keep you updated on new posts in Real Time!
Michelle 
Virtual Miss Friday
Key Steps for Branding Your Online Business
September 28, 2009
When someone has a great idea for an online business, they often fall over themselves in excitement and anticipation. They can’t wait to get to market, unfold their vision and ride the high waves to financial freedom. Of course, enthusiasm and vision are incredibly important, but you still need to take the necessary time to work out most of the fundamentals. Before you even think about telling anyone about your new idea or what you might have available to sell or to promote, you should first finalise your branding.
When you create a brand, you set yourself apart from the competition. This differentiation allows you to create a potential bond between yourself and your target audience, convert your prospects into clients and then retain them. Branding has a great many facets to it, and you have to make sure that you pay particular attention to every one.
Before you begin, you have to figure out what your overall message is going to be. People out there will perceive you and your organisation according to your message; first impressions are very important and you must leave a good one.
One of the first things to do when you’re establishing a brand is to come up with a company name. Many people incorporate the company name with their website domain name and make them one and the same. It’s important to remember that while your legal corporate name might be one thing, your “doing business as” name, whatever it might be, should always get your full branding attention, and it should accurately reflect your business aspirations too.
If you pick an exceptional trading name for your company, it’s much easier for you to gain ground in the market quickly. You’ll know you’ve reached the pinnacle of success when your company name also becomes a popular verb, such as “Hoover”, “Google”, or ”Xerox”.
Along with the selection of your company name, you must make sure that your domain name is perfectly relevant. Let’s face it, no business can survive without a website these days, and your website will likely be the first line of attack when it comes to client marketing. Creativity with website development is the key, but you must make sure that – technically speaking, your domain name will make sense in the world of search engine optimization and have a high level of viewability. Your domain name should ideally incorporate your primary keyword or keywords, which relate exactly to whatever you are promoting or selling. So, in an ideal world, the keywords relating to your “hot potato” new marketing idea should appear prominently within your domain name and within your company name.
Keyword selection is quite a complex subject which we have already touched on in (R – Right Keywords) but, as we have seen, is important within your branding set up. Keywords should appear within your mission statement and in all marketing materials. It’s essential that they accurately portray what your potential client is looking for from you.
Visual image is everything. Once you have a great company name, domain name and the keywords selected, you can move on to create visuals. Your logo should essentially sum up what you’re trying to achieve. The logo doesn’t necessarily have to incorporate your company name or your domain name or your keywords, but it should be a great visual representation of all of these and project the very reason for your company’s existence. The logo is one of the first things that a potential client will see, so take as much time as you need in this area, as it’s likely to leave the biggest impression.
Once you’ve established your logo, you should create all your marketing materials according to a particular style and presentation. Maintain this throughout your organisation and don’t dilute your message by going off point.
Your website is your window to the world. A correctly composed website speaks volumes about your business. Don’t forget that in business it’s all about perception, and if you don’t maintain a storefront of any kind in the real world, people will judge your business by looking at your website. You should always maintain a high degree of professionalism and clearly display this throughout your site. It doesn’t matter if you’re a one-man band; you should still give people the impression that you’re a highly successful, well-organized and thoroughly established enterprise.
Pay careful attention to branding and maintain your position throughout your business cycle.
Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!
Should I Build A New Website For My Online Business?
September 27, 2009
It seems like people from around the World are compelled to follow the newest trends, whether it’s fashion, sports, affiliate marketing or pretty much anything else. Websites have become a necessity for everyone pursuing online business ventures. Organisations, companies, businesses, individuals, and even children have set up personal websites with their respective purposes, whether for profit, or for entertainment.
What you really need to consider, however, before actually building a website, are the points which have to be reviewed before starting, such as the total of the expenses which will be involved, like the build itself, the ongoing maintenance, alterations, the web hosting etc.
First of all, when it comes to the expenses, we should always try to find an affordable host, without spending too much or too little. Cheap hosts don’t exactly convey a credible and reliable image, but it’s still a good idea to search around for deals. Also, regarding server/web hosting reliability, there are numerous instances where web hosts haven’t provided the services they had initially assured their clients, and some of them had even shut down completely without any notice to anyone. Keep that in mind, because if you’d like a long-lasting website, reliability should be the first thing you look for in a provider.
The next point, would hiring someone who specialises in website development be affordable? Is this the best option? For really simple websites, we could always learn some basic coding, or even use a program, as it’s not too difficult. However, when dealing with more complicated websites, and when you want it to work perfectly, taking on professional help is usually the smartest choice. Not only with respect to the design, but for security purposes too, as these are essential factors in any top-notch website development. If this website is also going to be a window to the World for your online business enterprise, then a high level of security would certainly be an issue.
When designing a website, it’s a good idea to choose matching colours. An example of a matching colour theme would be to have a grey background, with very visible words and applicable designs. With the dark theme, stay clear of adding bright colours into this kind of design. Never mix two extremely different colours, such as purple and bright yellow. Of course, it all depends on the intended purpose of the website, but colours such as these, when combined, are simply too striking for someone who wants to appear professional.
Themes should always suit the organisation or rather, the business. If your website is going to be made to cater to online business affiliate sales, it would be prudent to stick to that particular niche, rather than to go with a different theme, such as online gaming.
In most cases, a font type should be used in accordance with the level of formality of the website in question. A basic font would suffice in the majority of instances. Exceptional cases such as graphic design and artistic sites may want to utilise elaborate designs and fonts. Of course, such detail should only be attempted if you know exactly what you’re doing.
Finally, it’s essential to consider our visitors, try to see what way they see – from their perspective. The file sizes and overall resolutions shouldn’t be too big in terms of size. This is to provide maximum compatibility and minimum load time while catering to our visitor’s needs.
So, having given some thought to the things which we need to do before constructing a website, the all-important question is do we actually need one? If developing a website would boost sales or promote something beneficial, then by all means, move forward and make it happen. As always, planning is the key to success in every online business enterprise.
Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!
Increase Your Affiliate Earning Potential With An Online Business
September 25, 2009
If you’re an affiliate marketer then you understand the fact that the more products you have to promote, the better commission cheques you’re going to receive at the end of every month.
If you’re used to promoting one or two programs at a time, it’s time for you to explore a new option which will allow you to increase your profits more than you ever thought possible.
The world of internet commerce has created more opportunities for affiliate marketers than any other program ever has – the opportunity to have an entire ecommerce online storefront, full of products you can make commissions off of, all based in whatever niche you choose!
Building Your Own Affiliate Online Store
Having your own ecommerce online store is actually much simpler than most people think. A way to build an affiliate ecommerce store is by using data feeds. Data feeds make it possible to display products from one or more merchants in the same web site.
Data feeds are similar to the RSS feeds used by blogs – an ecommerce store set up by a traditional offline business will place descriptions, pictures, and prices of their products into these feeds, and then affiliate marketers can incorporate these feeds into their own ecommerce store and make a commission off of each product sold.
You can either build your own online store, or you can utilise the services of an ecommerce solutions company like Datafeedr.com who will walk you through all the steps and support you as you get your online presence built.
We recommend using the services of an ecommerce solutions company when building your ecommerce online store, simply because they already have all of the software in place to set up your data feeds.
Data feeds are the lifeblood of an ecommerce online store, as they are the ecommerce software that adds new products for you to promote to the site. Adding products manually to your ecommerce online store is certainly possible, but it is a very time consuming process.
Data feeds take all the guesswork out of adding new products to your ecommerce online site, making it easier for you to make better profits with a wider selection to offer your visitors.
What Are You Waiting For?
There’s never been a better time to build your own ecommerce online store, full of products that you could be making generous commissions from for every sale.
The folks at Datafeedr.com have millions of different products that you can choose from for your ecommerce online store; and are ready to help you get your web site up and running in no time!
Watch the video at Datafeedr.com and see how easy it is to set up your own affiliate data feed stores.
How to Optimise Your Website for Article Marketing
September 24, 2009
Article marketing has long been viewed as one of the best strategies for online business. This initiative can help to build reputation, as well as providing hyper-links to your site for the article readers, who may well represent partially qualified leads. The Internet thrives on the presentation of quality information and well written articles can be your organisation’s key contribution. The major search engines value good articles highly, and it’s essential that you compose focused and optimised material for your project.
Once you have compiled your comprehensive list of appropriate keywords for your niche, you should prepare articles accordingly. Write very informative pieces which include your keywords and make sure that they are distributed to relevant and powerful article directories and other repositories around the web. Anchor text-based hyper-links within the article resource boxes should point back to the landing pages, as specified, on your website.
You should remember that you need to focus on your website development, as well as your article composition and distribution, as this is equally important within the overall picture. Your website must be adequately optimised to enable you to get the most out of any article marketing campaign, and to ensure this you should concentrate on several areas:
1. Understand that the primary reason why people visit your page is to seek information. You should not spend too much time on fancy presentation, complex graphics and flash animation, if it detracts from the overall message.
2. The layout of your site must be easy to understand and navigate. Visitors must be able to progress from point to point or page to page without any confusion and there should be a logical progression when it comes to presentation of information.
3. Ideally, you should present a separate page for each keyword that you focus on during your article marketing campaign. In this way, the search engines will match the keyword contained in your article’s anchor link with the keyword optimised on each page.
4. Ensure that the content of the page is directly related to the content of the article. Remember, that the reader of the article is being encouraged to visit this webpage by the content of the article itself. He or she should be able to continue this process of discovery, which may be leading them further into your sales funnel!
5. To make sure that the search engines recognize the landing page you have specified as relevant, you should make sure that you:
* Put the exact keywords in the title of your page, as well as in the description.
* Repeat the keywords in the body of the content on the page. It is suggested that you do this to no more than a density of 1%, ie 5 times within 500 words of content, so that it appears natural.
* The H1 tag is very important and the keywords should appear here too.
* Specify the keyword and related keywords (sometimes known as secondary keywords) within your meta-data keywords tag.
6. There is increasing evidence that Google is placing a lot of emphasis on synonism and latent semantic indexing. This means that they will be looking for the existence of certain words and phrases within your content, relating back to their large databases of information, so they can accurately judge whether your content is indeed relevant to your primary keywords.
As you roll out your article marketing campaign, there’s a lot to concentrate on. Make the most of each article that you compose and distribute by ensuring that every element of your campaign is optimised. To make sure that you do not miss any of these crucial steps, consider using a Virtual Assistant to make the most of your initiative.
Social Bookmarking Tips for making the most of your Internet Website Development
September 24, 2009
Social bookmarking is a fairly new trend. While we can look back to the mid-to-late 90’s for a predecessor, social bookmarking didn’t spring onto the unsuspecting world until the forerunner site Delicious appeared. Social bookmarking sites pull in all kinds of information, articles and blog posts which are saved, organised and sorted by relevancy and tags.
Some individuals have labelled social bookmarking as search engine marketing with a personal touch. Because of the fact that the information has been supplied by a human being, rather than assessed for relevancy by search engine algorithms, it’s seen as relevant and applicable. As most of the individuals who use social bookmarking sites often give points to the content based on its relevancy and usefulness, this human touch is emphasised even further.
Social bookmarking is viewed as a great SEO tool for online business, as it feeds off the networking capabilities of the web. The most popular sites have huge numbers of avid followers who are essentially creating a new trend by receiving their news on any given subject or niche online rather than through the traditional methods of old. Social bookmarking sites may be linked and an RSS feed established, creating an aggregate of news which can be delivered in a virtually effortless way.
While it’s not applicable in every instance, most of the time you can create back links to your site by placing URL’s into your content. There are quite a few social bookmarking sites out there that have a “no follow” policy, which means that the managing personnel invovled attach tags to your links that neutralise any SEO advantage you may have otherwise achieved. This does not stop people from clicking through to your site and becoming a potentially valuable visitor, of course, but it means that you won’t gain any advantage in terms of the search relevancy ranking for your page.
If you’re savvy about your online marketing and website development, you can use social bookmarking to great effect. Put meaningful content out there with valid and informative material, and people within the social bookmarking arena will rate it highly. Sharing of content is actively encouraged, and as a user’s network is informed of the existence of your content, the potential to go viral appears.
Make sure that your marketing message is subtle, as with any Internet marketing initiative. Blatant advertising is frowned upon, but relevant links when displayed in a soft-sell way will result in an increase in visitors. Make sure that you accurately attach your tags or keywords, to ensure that your message can be found within this vast Internet world!
There are hundreds and hundreds of social bookmarking sites, and you should try and include a plug-in within your site to allow people to easily and quickly bookmark your content. Sites such as WordPress make this very easy for you. RSS feed aggregators essentially summarize blogs and content and allow users to categorize things they find of interest into one easy to find place.
Social bookmarking should be an essential part of an overall Internet marketing and SEO strategy.
Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!
Fantastic Suggestions for using Facebook as an Online Business Tool
September 23, 2009
Internet marketing has been revolutionised over a few short years by a phenomenon known as social networking. You probably wouldn’t have needed a crystal ball to imagine that the Internet would develop its social theme as more and more people realised the reach of the web, and became increasingly connected through the use of smart phones and other new gadgets.
Many people consider MySpace to have initiated this trend, but in recent times the buzz has all been around Facebook, and to many people MySpace has become “very 2005.” At this point, Facebook is the number one social media site around. Its stunning dominance seems to originate from its dynamic platform and its clean and organised appearance; many individuals also even see it as more upscale than MySpace.
Facebook was developed by Mark Zuckerburg, Justin Moskovitz and Chris Hughes, who were students and room-mates at the prestigious Harvard University. The site was initially intended for use by college students, but it quickly expanded nationwide through the school system, and eventually to everyone else. Zuckerberg’s original “Facemash” has now expanded to encompass more than 200 million users. Incredibly enough, there are even some people who put its present value at around $5 billion.
Facebook is, quite simply, networking at its very best. Not only can you use the platform to interact with family and friends, but from an online business point of view, it’s great for marketing as well.
The first thing that you should apply yourself toward as an internet marketer is to create a first-rate profile. You should give this a great deal of consideration as your profile is essential to your success in this venture. Incorporate a quality branding strategy, and always ensure that you’ve a good understanding of what environment you’re working in. When dealing with any kind of social networking, commercial branding and marketing should be very subtle, and it should never be “in your face”.
Facebook allows you to expand your network of friends infinitely. Start off by building a network of your actual friends, and then move on to establish contacts with “friends of friends”. You’ll soon realise that with a sustained effort, your contact list will increase rapidly. Make sure that you never spam, and always temper your enthusiasm. Build quality relationships – not just a long list of faces.
Within Facebook you will find that there are many, many online groups and there will certainly be groups which are associated with what you do. Every type of professional service provider has a group of some kind, and you should belong to all of these in your field. You can make tons of contacts this way.
If you cannot find a Facebook group that fits your vision, you can always create your own. You will need to be very proactive here to solicit members, and you should publish articles and give a lot of good information away, essentially for free, to create some buzz. You can create a Facebook “fan” page, especially if you find that your original page has reached its limit for membership, which is currently 2000. The fan page creates an additional subtle marketing opportunity, and it’s all a part of the process of getting people into your sales funnel and ultimately to your checkout.
If you have a blog or some form of website development which you regularly update this with great information, tips, tricks, solutions, assistance and generally good stuff – then you should syndicate it so that your posts appear on your Facebook profile page. The goal is to get as much exposure as you can, which in turn of course converts to readers, visitors and potential sales.
If you’re holding any events or creating a milestone of any kind within your business, you should create an event page within Facebook. By sending an open invitation, you solicit people to go to your events page and find out what’s going on, and they can then advise their friends, creating even further exposure.
Facebook should be an integral part of your business strategy, but you must also have your “fun” face on when you’re there. Warning – Facebook is addictive (not to me of course – but to many), so don’t let it take over your marketing programs altogether!
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
What are Back Links and How Can I Generate Them?
September 22, 2009
In simple terms, back links are incoming links to a website or page. This means that the other website has a hyperlink “pointing” to your site. In terms of search engine optimisation, the higher the number of back links you have pointing to your site the better, especially if the site is particularly relevant to your niche.
As the number one goal of a website is to achieve traffic, i.e. people actually looking at the site, it follows that you must make the website visible. Generally speaking, to make your website visible, people must be able to find it when they search for keywords directly related to your product, niche, service or whatever else your website represents. People are generally looking for such information via the major search engines, and the operators of those engines have somewhat complex algorithms to help them determine whether a given website is relevant to the searchers query, or not.
Although they will not divulge exactly how they go about composing these algorithms, the search engine operators do assure us that relevancy, as viewed by others, is most important. If they see that you have a back link or a number of back links from other websites that have some relevancy to yours, this is a plus. In addition, if the site linking to you has a fairly high “page rank”, this helps as well. Page rank is Google’s proprietary method of allocating a number (zero being lowest and moving up to ten) indicating how important a site is within its particular niche of operations.
There are a number of ways to achieve back links for your site.
ARTICLE MARKETING.
As Bill Gates once said, “content is king”. Article marketing is known as one of the most solid Internet marketing methods. By writing highly relevant and informative articles and submitting them to high profile article directories you do several things, not the least important of which is to help establish you or your site as an expert in your niche. Within your article, published in the article directory, is a resource box which contains your details – who you are and what you do, and a link back to your site, the all important Back Link.
SOCIAL BOOKMARKING.
There are many hundreds of social bookmarking sites, and their primary motive is basically to provide a way of informing people about the existence of content related to any niche or interest in a very manageable format. You can sign up and initiate a process of notifying social bookmarking sites about fresh content, including back links in many cases. It should be noted at this point that some website webmasters initiate a “no follow” tag which can negate the impact of a back link, as the no follow tag tells the search engine spider not to give you points, or “link love”.
SOCIAL MEDIA – TWITTER.
Whilst Twitter and other similar sites are becoming increasingly more powerful in marketing terms, you should know that to include links within your “tweets” or in your URL profile box is not a powerful back linking strategy, as these are all allocated the dreaded no follow tag. However, you may find that it is possible to link within a bio box and get some link love this way. Also, if you syndicate, your Twitter feeds are updated via the RSS aggregators, earning you back links.
BLOG COMMENTING.
Firstly, you will need to find blogs or forums that are relevant to your niche. This is not difficult to do as a simple and relevant search will find hosts. Once you find these blogs you can sign up and create a profile. Often you will be allowed to create what is called a “signature”, and within that signature you incorporate your links. Note, you should check to see if there are any no follow tags, as these will appear occasionally.
Enter into the spirit of the place by interacting with other members and making entries and posting comments that are relevant, useful and educational. In addition to a back link appearing every time one of your comments is posted, you will also build a valuable relationship with members – and this can lead to all kinds of new opportunities.
Back link building remains one of the most important SEO strategies to adopt.
Amazing Secrets for Accelerating Your Online Business with Twitter
September 21, 2009
Twitter is an absolutely amazing online business tool, and it has, on several occasions, staggered a little bit under the weight of its explosive growth – and occasionally, when a major news break happens, “tweeters” from around the world spring forward and crash their servers. It’s tough to think of anything that has had such an awesome growth curve as this up and coming social networking platform. Twitter didn’t exist at the beginning of 2006, yet today it’s ranked as the 25th most important website in the world by a number of visitors, and it has many millions of active followers.
Twitter does break the usual trends somewhat, insofar as anything to do with social networking has an established “trend” of course. Twitter allows you to post messages, either through a web portal or on your mobile phone, letting everyone know what you think, where you are or what you’re doing. Your message is restricted to 140 characters or less, so it’s always succinct. You have the choice of picking who you want to interact with, and who you want to see – known as “followers” or “following” in the domain of Twitter.
At this still early point of its development, Twitter doesn’t really have any kind of online business model in place. You can sign up in just moments and start “tweeting” your messages for free. Marketers take a good look at the viral capabilities afforded by the service and start to salivate. All sorts of amazing opportunities await those who work toward harnessing Twitter’s incredible power.
Twitter is ideal for communicating news or interacting with your peers. You can send a message directly from your mobile phone using one of the currently available applications, without even having to visit a computer. It’s difficult to estimate the actual number of users because of the fluid nature of the platform, but many experts do caution that the number of avid users, or those who actively follow and get followed, represents a very small proportion of the total user base.
Even though the actual number of really active users might be only a few percent of the total users, the Twitter platform can still be seen as having really great marketing potential. Internet marketers should choose to solicit their followers with caution. Whatever your niche may be, the first thing which you should do is to find other experts who are particularly active “tweeters”. You can do this quite easily by using a simple search inside the Twitter program. Once you locate these experts, take some time and apply yourself to figuring out what kind of followers they’re going after, because your job is to work toward adding friends or followers to your Twitter feed in a strategic and consistent manner.
As it appears that the vast majority of members do not actively keep up with Twitter, it follows that there is no point in adding followers without trying to qualify them. If you can see that the potential follower has an active list of people who he or she is following and, in turn, is being followed by, then they are potential targets for you.
Work toward building a list of followers by first following people who you suspect might have an interest in your specific products or services. If you’ve properly qualified them and you discover that they’ve followed you in return, then you’re on your way.
While you might just simply include your information in the profile supplied by Twitter, most experts will recommend that you also create some sort of banner or template instead of using a stock wallpaper background. This should include your branding, logo and message and it’s something that all serious marketers maintain.
As is the case with any form of Internet marketing or website development, make sure that you do not spam and that your messages are always relevant, informative and/or entertaining. There’s always a time and a place for your marketing message, and when you do use it, you should always do it a subtle fashion. Happy Tweeting!
Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!
Go Viral, But Only If You Are Prepared
September 20, 2009
Viral marketing is a phrase that has gained some notoriety over the past few years as social marketing has taken hold of the world of Internet commerce. In short, it’s a marketing method or strategy that encourages people to spread the word. When this word is pro-actively spread, it has the chance to grow exponentially and reach a huge audience, just as a virus might be spread during a bad influenza outbreak.
Many marketers seek to initiate a viral marketing strategy, or they try to make their product or services “go viral”, but this is possible only if you pay attention to some of the essential elements that must be present for success.
To start with, you must have a product or service that is saleable and scalable. You can create a “buzz” about anything and everything, as we have seen from examples within the popular media. For example, who would’ve thought that millions of people would log onto a computer and jump to a particular webpage so that they could see a webcam streaming a bunch of cute puppies sleeping in their bed? Nevertheless, in real marketing terms you must start off with a product or service that can generate some excitement.
Many people feel that one of the best ways to create a viral marketing campaign is to start with something that’s free. The word “free” is of course one of the most powerful in our language, and it almost always creates attention of some kind. Consider giving something away for free in the knowledge that should your marketing campaign become effective, you will have the attention of large numbers of people to whom you may promote and potentially sell other products.
Whatever you’re selling, you need to be able to sell large numbers of it. The ability to scale easily from small to very large is essential, as is your transmission method. You must plan ahead of time if you’re serious about creating a viral marketing campaign – and remember, scalability is very important. If you are not able to keep up with the demand, your initiative is dead.
If you really want to create a buzz about your product or service, it should have a certain element of “coolness” to it. What sets it apart – what is its unique selling proposition? Find something to create that spark, and you may also be able to feed off some current trends to help you. Consider researching “google trends” online – it’s a great resource for learning about what’s hot, what may even be volcanic or what’s not.
Your viral marketing project should be able to utilise existing communication networks. Networking is very hot these days, and social networking within the Internet world even more so. Place your message succinctly into the correct networks to achieve your goal. If you really want something to go viral, you should try and take advantage of another network’s network. Construct great press releases and sew a seed in that particular area, for example.
Whatever product or service you’re using to initiate a viral marketing campaign, you must make sure that you have correctly implemented your back end operation. It’s no good giving something away for free or at reduced cost – creating a great viral marketing explosion, if it doesn’t lead you to significantly increase the sales of your keynote product or service. Many people have successfully initiated viral marketing exposure, but haven’t really benefited from it, as they didn’t have a clear overall strategy in place!
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